Brand and Content Strategist - Team Lead

Tifferend; Bengaluru; Hybrid; INR 502.000 - 558.000; Vollzeit

Zusammenfassung

Tifferend in Bengaluru is seeking a strategic Brand Content Lead who can own the thinking behind work for multiple brands, campaigns and IPs. You will understand the client business, study the audience, build a clear strategy and translate it into content pillars, campaign directions and briefs that our copywriters, designers and creators can execute.

Location: Bengaluru. Work model: Hybrid, with a minimum of three days in the office.

Qualifikationen

• 3–5 years of relevant experience.
• Portfolio showing the reasoning behind work.
• Agency experience preferred for cross-brand work.

Aufgaben

• Own brand and social media content strategy.
• Research audience, category and competitors.
• Develop content pillars and campaign directions.
• Present strategies to clients.
• Brief and guide the creative team.
• Ensure final work stays aligned with strategy.
• Study performance and adjust direction accordingly.

Kenntnisse

Brand strategy

Content strategy

Research

Presentation

Team leadership

Strategic thinking

Jobbeschreibung

We're hiring someone who will influence almost every piece of work that leaves Tifferend. As we take on larger brands, campaigns and IPs, we're looking for someone who can own the thinking behind the work.

The role begins before the content calendar. You will understand the client's business, study the audience and category, identify what the brand needs to communicate and build a clear strategy around it. You will then translate that strategy into content pillars, campaign directions and briefs that our copywriters, designers and creators can execute.

What you will take ownership of:

• Brand and social media content strategy
• Audience, category and competitor research
• Content pillars and campaign directions
• Presenting and explaining strategies to clients
• Briefing and guiding the creative team
• Reviewing whether the final work remains aligned with the strategy
• Studying performance and improving the direction accordingly

We're looking for someone with 3-5 years of relevant experience who can think independently, present ideas confidently and lead people without needing to control every part of the execution. Your portfolio should show the reasoning behind your work, not only the final posts, campaigns or designs. Agency experience will be valuable because the role involves working across different businesses and categories at the same time.

Location: Bengaluru. Work model: Hybrid, with a minimum of three days in the office. Compensation: ₹45,000-₹50,000 gross per month, based on relevant experience, strategic ability and portfolio.

Posted by: Kunj Sanghvi, Founder