BMM_Cardiology Ultrasound

Philips; Gurgaon; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Philips in Gurgaon, India, invites an experienced Business Marketing Manager to shape and execute the cardiovascular and point-of-care ultrasound marketing strategy. You will align with regional growth goals, develop positionings, and drive market share in ISC.

The role covers GTM for launches, pricing and promotions, KOL engagement, and sales enablement materials. You will work with cross-functional teams to deliver impact in a fast-moving medical devices business.

Qualifications

• Develop and drive execution of a comprehensive marketing plan for the assigned portfolio.
• Create clear value-driven positioning and messaging for buyers, users, and executives.
• Analyze market trends, competitor pricing, and customer behavior to evaluate pricing strategies.
• Propose pricing and promotion strategies to drive sales and profitability.

Responsibilities

• Design and execute end-to-end GTM strategies for new product launches, feature releases, and portfolio expansions.
• Form cross-functional teams required to plan launches and ensure BU strategy alignment.
• Develop launch campaigns, sales enablement materials, and training programs for sales, CAS, and channel teams.
• Track KPIs such as market share, visibility, win rate and ROI; optimize marketing investments.
• Own demo inventory management from new orders to liquidation of ageing stock.
• Collaborate with Sales & CLV to drive replacements or upgrades of ageing Philips sockets.

Skills

Marketing strategy

Execution

Cross-functional collaboration

Stakeholder management

Presentation skills

Job description

Job Title BMM_Cardiology Ultrasound Job Description Job title: Business Marketing Manager – Cardiovascular & Point of Care Ultrasound, ISC Zone

Your role: Marketing Strategy & Execution:

• Develop and drive execution of a comprehensive Marketing plan for assigned portfolio, aligning with Growth Region’s overall business and marketing objectives to drive market share growth in ISC
• Develop clear, value-driven positioning and messaging frameworks that differentiate our products from competitors and resonate deeply with key personas (buyers, users, and executives)
• Examine market trends, competitor pricing, and customer behavior to evaluate the effectiveness of existing pricing strategies
• Develop and recommend pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability (B)

Go-to-Market & NPI Excellence:

• Design, build, and execute end-to-end GTM strategies for new product launches, feature releases, and portfolio expansions across target markets
• Form cross-functional teams required to plan and execute new product launches, identifying target customer personas and ensuring alignment with overall BU strategy
• Develop launch campaign, sales enablement materials, and training programs for sales, CAS and channel teams (C)

Commercial & Performance Management :

• Support cadence on OIT & Revenue, and demand planning inputs for assigned portfolio
• Track KPIs such as visibility, market share, win rate, and ROI of marketing initiatives
• Optimize marketing investments based on performance data and insights
• Own demo inventory management- from new orders to liquidation of ageing stock
• Support IB Retention by teaming-up with Sales & CLV to drive replacement or upgrades of ageing Philips sockets (D)

KOL Management :

• Develop and execute strategic engagement plans for top KOLs across Cardiovascular & POCUS to build Philips brand preference and advocacy
• Build reference sites, customer testimonials, and country-specific clinical proof points that resonate with local audiences
• Partner with KOLs and professional societies to strengthen Philips’ position in focus segments

You're the right fit if:

• Entrepreneurship spirit and high aspiration: can-do attitude, creative mindset, searching for solutions, strong drive and focus on results, ability to move or get around barriers to success
• Strong execution skills with the ability to adapt global strategies for local impact
• Excellent presentation, communication, and stakeholder management abilities
• Knowledge of cardiovascular diagnosis & therapies is a plus
• Experience in fast moving medical devices business, experience in Ultrasound domain is a strong plus

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips

Are you ready to do the work of your life to help the lives of others?

#LI-PHILIPS At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.

It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace. Know Your Rights