BMM_Cardiology Ultrasound

Philips; Bengaluru; On-site; INR 1,500,000 - 3,500,000; Full time

Job summary

Philips is seeking a Marketing Manager for Cardiovascular & Point of Care Ultrasound to lead the business marketing strategy and execution for the ISC zone. The role requires shaping value-driven positioning, driving market share growth, and coordinating cross-functional teams to launch new products and campaigns.

The position emphasizes designing pricing/promotions, building launch campaigns, and tracking KPIs to optimize ROI.

Responsibilities

• Develop and drive execution of a comprehensive Marketing plan for assigned portfolio, aligning with Growth Region’s overall business and marketing objectives to drive market share growth in ISC
• Develop clear, value-driven positioning and messaging frameworks that differentiate our products from competitors and resonate deeply with key personas (buyers, users, and executives)
• Examine market trends, competitor pricing, and customer behavior to evaluate the effectiveness of existing pricing strategies
• Develop and recommend pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability
• Design, build, and execute end-to-end GTM strategies for new product launches, feature releases, and portfolio expansions across target markets
• Form cross-functional teams required to plan and execute new product launches, identifying target customer personas and ensuring alignment with overall BU strategy
• Develop launch campaign, sales enablement materials, and training programs for sales,
• CAS and channel teams
• Support cadence on OIT & Revenue, and demand planning inputs for assigned portfolio
• Track KPIs such as visibility, market share, win rate, and ROI of marketing initiatives
• Optimize marketing investments based on performance data and insights
• Own demo inventory management- from new orders to liquidation of ageing stock
• Support IB Retention by teaming-up with Sales & CLV to drive replacement or upgrades of ageing Philips sockets
• Develop and execute strategic engagement plans for top KOLs across Cardiovascular & POCUS to build Philips brand preference and advocacy
• Build reference sites, customer testimonials, and country-specific clinical proof points that resonate with local audiences
• Partner with KOLs and professional societies to strengthen Philips’ position in focus segments

Job description

Job Title

BMM_Cardiology Ultrasound

Job Description

Job title:
Business Marketing Manager – Cardiovascular & Point of Care Ultrasound, ISC Zone

Your role:

Marketing Strategy & Execution

• Develop and drive execution of a comprehensive Marketing plan for assigned portfolio, aligning with Growth Region’s overall business and marketing objectives to drive market share growth in ISC
• Develop clear, value-driven positioning and messaging frameworks that differentiate our products from competitors and resonate deeply with key personas (buyers, users, and executives)
• Examine market trends, competitor pricing, and customer behavior to evaluate the effectiveness of existing pricing strategies
• Develop and recommend pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability

(B) Go-to-Market & NPI Excellence:

• Design, build, and execute end-to-end GTM strategies for new product launches, feature releases, and portfolio expansions across target markets
• Form cross-functional teams required to plan and execute new product launches, identifying target customer personas and ensuring alignment with overall BU strategy
• Develop launch campaign, sales enablement materials, and training programs for sales,

CAS and channel teams

(C) Commercial & Performance Management :

• Support cadence on OIT & Revenue, and demand planning inputs for assigned portfolio
• Track KPIs such as visibility, market share, win rate, and ROI of marketing initiatives
• Optimize marketing investments based on performance data and insights
• Own demo inventory management- from new orders to liquidation of ageing stock
• Support IB Retention by teaming-up with Sales & CLV to drive replacement or upgrades of ageing Philips sockets

(D) KOL Management :

• Develop and execute strategic engagement plans for top KOLs across Cardiovascular & POCUS to build Philips brand preference and advocacy
• Build reference sites, customer testimonials, and country-specific clinical proof points that resonate with local audiences
• Partner with KOLs and professional societies to strengthen Philips’ position in focus segments

You're the right fit if:

• Entrepreneurship spirit and high aspiration: can-do attitude, creative mindset, searching for solutions, strong drive and focus on results, ability to move or get around barriers to success
• Strong execution skills with the ability to adapt global strategies for local impact
• Excellent presentation, communication, and stakeholder management abilities
• Knowledge of cardiovascular diagnosis & therapies is a plus
• Experience in fast moving medical devices business, experience in Ultrasound domain is a strong plus

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips

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