BMM_Cardiology Ultrasound

Philips; Gurugram District; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Philips is seeking a Marketing Manager for Cardiovascular & Point of Care Ultrasound in the ISC Zone, India. You will lead strategy and execution for the portfolio, shaping messaging for buyers, users and executives while aligning with regional growth goals.

This role requires building GTM plans, coordinating cross-functional teams, and driving pricing, demand and campaigns. Onsite work involves being in office at least 3 days per week with field roles outside the main facilities.

Qualifications

• Experience in medical devices marketing is preferred.
• Strong communication and stakeholder management.
• Knowledge of cardiovascular diagnostics is a plus.

Responsibilities

• Develop and drive a comprehensive Marketing plan for the assigned portfolio.
• Develop value-driven positioning and messaging for key buyer/user/executive personas.
• Analyze market trends, pricing and customer behavior to evaluate pricing strategies.
• Propose pricing and promotions to drive sales and profitability.
• Design, build and execute end-to-end GTM strategies for new launches and portfolio expansions.
• Form cross-functional launch teams and align with BU strategy.
• Develop launch campaigns, sales enablement materials, and training for sales, CAS and channel teams.
• Track KPIs: visibility, market share, win rate, ROI of marketing initiatives.
• Optimize marketing investments based on performance data.
• Own demo inventory management from orders to liquidation of ageing stock.
• Support retention by coordinating with Sales & CLV for upgrades of ageing sockets.
• Develop and execute strategic engagement plans for top KOLs in Cardiovascular & POCUS.
• Build reference sites, customer testimonials, and country-specific clinical proof points.
• Partner with KOLs and professional societies to strengthen Philips’ position in focus segments.

Job description

Job Title

BMM_Cardiology Ultrasound

Job Description

Job title:
Business Marketing Manager – Cardiovascular & Point of Care Ultrasound, ISC Zone

Your role:

Marketing Strategy & Execution

• Develop and drive execution of a comprehensive Marketing plan for assigned portfolio, aligning with Growth Region’s overall business and marketing objectives to drive market share growth in ISC
• Develop clear, value-driven positioning and messaging frameworks that differentiate our products from competitors and resonate deeply with key personas (buyers, users, and executives)
• Examine market trends, competitor pricing, and customer behavior to evaluate the effectiveness of existing pricing strategies
• Develop and recommend pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability

(B) Go-to-Market & NPI Excellence:

• Design, build, and execute end-to-end GTM strategies for new product launches, feature releases, and portfolio expansions across target markets
• Form cross-functional teams required to plan and execute new product launches, identifying target customer personas and ensuring alignment with overall BU strategy
• Develop launch campaign, sales enablement materials, and training programs for sales,

CAS and channel teams

(C) Commercial & Performance Management :

• Support cadence on OIT & Revenue, and demand planning inputs for assigned portfolio
• Track KPIs such as visibility, market share, win rate, and ROI of marketing initiatives
• Optimize marketing investments based on performance data and insights
• Own demo inventory management- from new orders to liquidation of ageing stock
• Support IB Retention by teaming-up with Sales & CLV to drive replacement or upgrades of ageing Philips sockets

(D) KOL Management :

• Develop and execute strategic engagement plans for top KOLs across Cardiovascular & POCUS to build Philips brand preference and advocacy
• Build reference sites, customer testimonials, and country-specific clinical proof points that resonate with local audiences
• Partner with KOLs and professional societies to strengthen Philips’ position in focus segments

You're the right fit if:

• Entrepreneurship spirit and high aspiration: can-do attitude, creative mindset, searching for solutions, strong drive and focus on results, ability to move or get around barriers to success
• Strong execution skills with the ability to adapt global strategies for local impact
• Excellent presentation, communication, and stakeholder management abilities
• Knowledge of cardiovascular diagnosis & therapies is a plus
• Experience in fast moving medical devices business, experience in Ultrasound domain is a strong plus

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.

About Philips

Learn more about our business, discover our rich and exciting history and learn more about our purpose.

Learn more about our culture of impact with care.

#LI-PHILIPS