CBS-BMC-BMC Enablement - Technology Enablement - Supervising Associate-Adobe Analytics Developer

EY; Ernakulam; On-site; INR 2,500,000 - 4,200,000; Full time

Benefits offered by this job

Continuous learning

Diverse and inclusive culture

Leadership development

Job summary

EY is seeking an Adobe Analytics Developer – Supervising Associate in India to lead end-to-end analytics implementations for web and mobile platforms. You will design tracking strategies, manage data layers, and ensure data quality while collaborating with cross-functional teams.

You will integrate Adobe Analytics with AEP, Target, and CJA, enable GDPR/CCPA compliant tracking, and translate business requirements into technical specifications for scalable analytics solutions.

Qualifications

• 6+ years of experience in digital analytics implementation with Adobe Analytics and Adobe Experience Cloud integrations.
• Strong hands-on with AppMeasurement.js / Web SDK and data layers.
• Experience auditing and optimizing analytics implementations and data quality.

Responsibilities

• Lead end-to-end Adobe Analytics implementations for web and mobile applications.
• Design and implement tracking strategies, SDDS, and measurement frameworks.
• Configure eVars, props, events, classifications, and processing rules.
• Implement and manage Adobe Launch (Tags) including rules, data elements, and extensions.
• Design and validate data layers in collaboration with developers.
• Integrate Adobe Analytics with other Experience Cloud solutions (AEP, Target, CJA).
• Support GDPR/CCPA compliance and consent management integrations.
• Collaborate with business, marketing, product, and engineering teams.

Skills

Adobe Analytics

Adobe Launch

JavaScript

Data governance

AEP / CJA integrations

Debugging & QA

Tools

Adobe Launch (Tags)

AppMeasurement.js / Web SDK

Data layers

Job description

Job Description:

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Discipline

BMC – Technology Enablement

Role Type

Adobe Analytics Developer – Supervising Associate

The opportunity

We are seeking a detail-oriented and analytically driven Adobe Analytics Developer with strong expertise in digital analytics implementation, data architecture, and solution design. This role will support a cross-functional initiative to streamline and standardize tracking across multiple user groups, with a focus on Adobe Experience Cloud integrations.

Your key responsibilities

Adobe Analytics Implementation

• Lead end‑to‑end Adobe Analytics implementations for web and mobile applications
• Design and implement tracking strategies, solution design documents (SDDs), and measurement frameworks
• Configure eVars, props, events, classifications, and processing rules
• Ensure data accuracy, consistency, and adherence to best practices

Tag Management & Data Layer

• Implement and manage Adobe Launch (Tags), including rules, data elements, and extensions
• Design, review, and validate data layers (W3C / custom) in collaboration with development teams
• Troubleshoot and resolve tracking issues using debugging tools (Adobe Experience Platform Debugger, Charles, etc.)

Integration & Advanced Use Cases

• Integrate Adobe Analytics with other Adobe Experience Cloud solutions (AEP, Target, Audience Manager, Customer Journey Analytics)
• Support advanced tracking such as:
  • Single Page Applications (SPA)
  • E‑commerce and conversion funnels
• Enable integrations with third‑party tools and backend systems

Data Quality & Governance

• Perform data validation, QA, and ongoing monitoring
• Establish governance standards, naming conventions, and documentation
• Support GDPR/CCPA compliance and consent management integrations

Stakeholder Collaboration

• Work closely with business, marketing, product, and engineering teams
• Translate business requirements into technical tracking solutions
• Provide guidance, training, and best practices to internal teams

Skills and attributes for success

• Strong hands‑on experience with Adobe Analytics
• Expertise in Adobe Launch / Adobe Tags
• Solid understanding of JavaScript, HTML, and browser behaviour
• Experience with data layers and digital analytics architecture
• Familiarity with AEP Web SDK and legacy AppMeasurement
• Strong debugging and QA skills
• Strong understanding of digital analytics concepts and KPIs
• Experience with e‑commerce, marketing attribution, and funnel analysis
• Ability to create clear solution design and technical documentation

To qualify for the role, you must have

• 6+ years of experience in digital analytics implementation, with strong expertise in Adobe Analytics, Adobe Launch (Tags), and Adobe Experience Cloud integrations
• Strong hands‑on experience with AppMeasurement.js / Web SDK, data layers, and end‑to‑end tracking implementation
• Proven experience in auditing and optimizing analytics implementations, including identifying gaps in tracking, data quality, and reporting accuracy
• Solid understanding of cross-solution integrations within Adobe Experience Cloud (e.g., Adobe Target, AJO, CJA)
• Strong knowledge of consent management, privacy compliance, and marketing attribution concepts (e.g., ECID, OneTrust, consent‑based tracking)
• Experience working with AEM or other CMS platforms to enable seamless analytics implementation
• Hands‑on experience working in Agile/Waterfall delivery models, collaborating with cross‑functional teams including marketing, product, and engineering
• Ability to translate business requirements into technical tracking specifications and solution design
• Excellent communication and stakeholder management skills, with experience working with senior leadership and global teams
• Strong problem‑solving, analytical thinking, and documentation skills with attention to detail
• Proven ability to drive implementation across matrixed teams and deliver high‑quality analytics solutions

Ideal, if you’ll also have

• Experience with Adobe Experience Platform (AEP) and Customer Journey Analytics (CJA)
• Exposure to Adobe Target or Audience Manager
• Experience with consent management platforms (OneTrust, TrustArc, etc.)
• Adobe certifications (Adobe Analytics Business Practitioner / Developer)

Technologies and Tools

• Expert in Adobe Launch (Tags)
• Appmeasurement.js/ Adobe Web Sdk
• CMS Platforms
• JavaScript/HTML

What we look for

• Time Management
• Listening skills
• Communication skills (Comprehend, verbal & written)
• Excellent Stakeholder management skills
• Due diligence and process oriented

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy.

We offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well‑known brands from across the globe. We’ll introduce you to an ever‑expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

• Continuous learning:You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture:You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY | Building a better working world

EY exists to build a better working world, helping to create long‑term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.