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AU SMALL FINANCE BANK is seeking a sales-focused professional to drive liabilities growth within a branch. The role involves acquiring CASA & liabilities accounts via cold calling, market references, cross-selling insurance and mutual funds SIPs, and executing branch marketing activities.
You will be responsible for meeting liability targets by building new relationships and leveraging existing customer bases, using campaigns, walk-ins, referrals, and industry network channels.
Acquisition of CASA & liabilities a/c from cold calling, market reference, cross sell and selling third party products (life & health insurance, mutual funds SIPs)
Responsible for implementing sales and marketing activities within a branch in order to grow the Liabilities business and achievement of sales targets.
Ensure Liability acquisition targets are met by developing new relationships and leveraging existing ones within the customer base.
Responsible for acquiring new customers through multiple channels – campaigns (in the vicinity), branch walk-ins, referrals from existing customers, through industry bodies and associations and through running industry