B2B PPC Specialist – AI-Powered Campaigns (Google, Meta, LinkedIn)

RChilli Inc.; Sahibzada Ajit Singh Nagar; On-site; INR 900,000 - 1,500,000; Full time

Job summary

RChilli Inc. is seeking a B2B PPC Specialist to plan, launch, and optimize AI-driven paid campaigns across Google Ads, Meta, and LinkedIn from our Mohali office.

You will generate qualified leads via form submissions and meetings through structured campaigns and smart targeting. You will apply platform AI features (Performance Max, Advantage+, Lead Gen forms) and supporting tools to continuously test and improve campaigns, while collaborating with marketing and sales to maximize funnel

Qualifications

• 2–5 years of hands-on PPC experience in a B2B environment.
• Strong experience with Google Ads, Meta Ads and LinkedIn Ads.
• Proven track record of lowering CPL and generating qualified leads.
• Comfortable using AI-based PPC features for bidding, testing and optimization.

Responsibilities

• Set up and manage PPC campaigns across Google, Meta and LinkedIn for B2B audiences.
• Leverage AI features to improve performance and automate bidding.
• Create keyword lists, audiences, lookalikes, remarketing and AB/CRM-based targeting.
• Write compelling ad copy and coordinate with creatives aligned to ICPs.
• Monitor campaigns daily, adjust bids and budgets to hit CPL targets.
• Track conversions with pixels, UTMs and analytics; report metrics regularly.
• Collaborate with content/design and sales teams to optimize landing pages and flows.

Skills

PPC

B2B marketing

AI-powered campaigns

Performance optimization

Tools

Google Ads

Meta Ads

LinkedIn Ads

GA/Analytics

Job description

Job Description

Job Title: B2B PPC Specialist – AI-Powered Campaigns (Google, Meta, LinkedIn)

Location: Mohali

Department: Marketing

Exp: 2-5 years

Shift time: afternoon shift

Work mode: Work from office

About The Role

We are looking for a B2B PPC Specialist who can plan, launch, and optimize AI-driven paid campaigns across Google Ads, Meta, and LinkedIn.

Your primary focus will be to generate qualified leads via form submissions, meetings through well-structured campaigns, smart targeting, and continuous optimization—using both platform-native AI (Performance Max, Advantage+, LinkedIn automation) and supporting AI tools.

Key Responsibilities

Campaign Setup & Execution

• Build and manage PPC campaigns across Google Ads, Meta, and LinkedIn for B2B audiences.
• Use AI-based features (e.g., Performance Max, Advantage+ Shopping/Advantage+ Audience, automated bidding) to improve performance.
• Create and manage keyword lists, audiences, lookalikes, remarketing lists, and account-based/CRM-based audiences.
• Write ad copy and brief creatives aligned with our ICP, personas, and offers (events, demos, webinars, trials, etc.).

Optimization & Testing

• Monitor campaigns daily; adjust bids, budgets, targeting, and creatives to hit CPL and quality targets.
• Run A/B tests on headlines, ad copy, creatives, and landing pages.
• Use AI tools where relevant to speed up testing and optimization (creative variations, audience insights, bid optimization, etc.).
• Identify underperforming campaigns/ads and systematically improve or pause them.

Tracking & Reporting

• Ensure proper tracking across all platforms (pixels, tags, conversion events, UTMs).
• Report on key metrics (impressions, CTR, CPC, CPL, conversion rate) and highlight learnings and next steps.
• Share regular performance updates with the marketing team and suggest clear actions based on data.

Collaboration

• Work with content and design to develop PPC-ready assets (ad creatives, landing pages, form flows).
• Coordinate with sales/SDR teams to align on lead quality, follow-up processes, and feedback from campaigns.
• Align with marketing operations to maintain clean tracking and accurate funnel measurement.

Requirements

• 2–5 years of hands-on experience as a PPC Specialist / Paid Media Specialist in a B2B environment.
• Strong practical experience with:
  • Google Ads (Search, Display, Performance Max)
  • Meta Ads (Facebook/Instagram, including Advantage+ features)
  • LinkedIn Ads (Sponsored Content, Lead Gen Forms, automated bidding)
• Proven track record of delivering qualified leads and lowering CPL for B2B products or services.
• Comfortable using AI-based PPC features and tools for bidding, audience optimization, and creative testing.

Solid Understanding Of

• Conversion tracking (pixels, tags, events)
• UTMs and basic attribution
• Landing page and funnel best practices
• Strong analytical skills with proficiency in Google Analytics and spreadsheets (Excel/Sheets).
• Good written communication skills and the ability to write clear, compelling ad copy.

Nice-to-Have

• Experience in SaaS, HR Tech, or Enterprise software.
• Familiarity with CRM and marketing automation tools (e.g., HubSpot, Salesforce, Marketo).
• Experience with retargeting and nurture sequences across multiple channels.
• Basic understanding of SEO/content to align messaging across paid and organic.

What Success Looks Like

• Consistently meets or beats CPL and lead quality targets.
• Delivers a stable flow of sales-ready leads and meetings from PPC channels.
• Builds structured, repeatable campaign setups and testing frameworks that can be scaled across regions, products, and events.