B2B Marketing Manager

Indian Manpower Services; Navi Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Indian Manpower Services in Mumbai region seeks a dynamic B2B Marketing Manager to drive lead generation and customer acquisition. The role focuses on industrial marketing, brand positioning, and strategic marketing initiatives to enhance market presence.

The ideal candidate will lead product marketing efforts, collaborate with sales, and analyze performance metrics to optimize outcomes in a fast-paced environment.

Qualifications

• Proven experience in B2B marketing, especially with an industrial focus.
• Strong understanding of marketing strategy and lead generation techniques.
• Excellent market research and analytical skills.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Strong communication and interpersonal skills for cross-functional collaboration.
• Experience in brand management and product marketing is highly desirable.

Responsibilities

• Develop and implement comprehensive marketing strategies to drive lead generation and customer acquisition.
• Conduct market research to identify trends, customer needs, and competitive landscape.
• Collaborate with the sales team to align marketing efforts with business development goals.
• Manage brand positioning and ensure consistent messaging across all marketing channels.
• Oversee product marketing initiatives, including product launches and promotional campaigns.
• Analyze marketing performance metrics and adjust strategies as needed to optimize results.
• Build and maintain relationships with key stakeholders and partners in the industry.

Skills

B2B marketing

industrial sectors

marketing strategy

lead generation

market research

analytical skills

project management

communication skills

brand management

product marketing

Job description

We are seeking a dynamic B2B Marketing Manager to join our team in the Mumbai Region, Maharashtra. The ideal candidate will have a strong background in B2B marketing, with a focus on industrial marketing and marketing strategy. This role is pivotal in driving our marketing initiatives and enhancing our brand presence in the market.

Key Responsibilities

• Develop and implement comprehensive marketing strategies to drive lead generation and customer acquisition.


• Conduct market research to identify trends, customer needs, and competitive landscape.


• Collaborate with the sales team to align marketing efforts with business development goals.


• Manage brand positioning and ensure consistent messaging across all marketing channels.


• Oversee product marketing initiatives, including product launches and promotional campaigns.


• Analyze marketing performance metrics and adjust strategies as needed to optimize results.


• Build and maintain relationships with key stakeholders and partners in the industry.

Required Skills

• Proven experience in B2B marketing, particularly in industrial sectors.


• Strong understanding of marketing strategy and lead generation techniques.


• Excellent market research and analytical skills.


• Ability to manage multiple projects and meet deadlines in a fast-paced environment.


• Strong communication and interpersonal skills to effectively collaborate with cross-functional teams.


• Experience in brand management and product marketing is highly desirable.

If you are a results-driven marketing professional with a passion for B2B marketing and a track record of success, we encourage you to apply for this exciting opportunity. Join us in shaping the future of our marketing efforts and driving business growth.