JOB DESCRIPTION
ROLE TITLE: B2B Lead Generation Executive
REPORTING TO: Account Manager / Founder, SOLID
WORKING ARRANGEMENT: hybrid or remote (contract)
LOCATION: Bengaluru
ABOUT THE ROLE
This is a research and outreach execution role, not a social media or marketing role. You will be the engine behind a dedicated B2B lead generation programme for Lenark Materials, a focused automotive industrial materials company selling recycled PET nonwoven and acoustic felt solutions to manufacturers across India.
Your job is to find the right companies, find the right people inside those companies, reach out professionally, start real conversations, qualify whether they are a genuine sales opportunity, and hand that opportunity to the client\'s sales team with everything they need to close it.
This is a discipline-heavy, detail-heavy, target-driven role. If you are looking to build a personal brand, write creative content, or grow followers, this is not the role. If you want to build a systematic outbound machine in a real industrial niche, learn how serious B2B selling works, and see your numbers produce real pipeline, this is exactly the role.
WHAT YOU WILL DO DAY TO DAY
- Research and list building. Using LinkedIn Sales Navigator, you will identify automotive interior suppliers, NVH manufacturers, trunk liner makers, parcel shelf manufacturers, converters, and related companies in Indian automotive clusters. You will build a structured database of target accounts in HubSpot.
- Contact identification and enrichment. For every target company, you will find the right decision-maker, which means Purchase Managers, Sourcing Managers, Vendor Development Managers, Product Development Engineers, NVH Engineers, and R&D Engineers. Not HR, not admin, not junior executives. You will enrich each contact with a verified email and LinkedIn profile using Apollo.io.
- LinkedIn outreach. You will send personalised connection requests and follow-up messages to identified decision-makers. You will manage the conversation, reply professionally, ask the right qualifying questions, and move the right people toward a sales handover. You will run a follow-up sequence for non-responders without being pushy or spammy.
- Email outreach. You will run structured cold email campaigns using Smartlead or Instantly across dedicated sending domains. You will monitor open rates, reply rates, and bounce rates, and flag anything that needs attention.
- Lead qualification. You will apply a strict qualification framework before passing anything to sales. You will ask the right questions to understand the prospect\'s application, GSM and thickness requirement, monthly quantity, and whether they are open to a second-source supplier. You will score every lead and only pass what genuinely meets the criteria.
- CRM management. You will keep HubSpot completely up to date. Every company, contact, conversation, and lead status will be logged. Every qualified lead passed to sales will have a completed handover sheet.
- Reporting. You will submit a daily activity log and contribute to the weekly report. Numbers will be real. If something is not working you will flag it, not hide it.
- Content support. You will contribute ideas and draft copy for 4 LinkedIn company-page posts per month, written in a technical B2B tone aimed at sourcing and product development professionals.
REQUIREMENTS
- Interest or experience in B2B lead generation, research, and outbound outreach.
- Familiarity with LinkedIn Sales Navigator and CRM tools (HubSpot).
- Experience with email outreach tools (e.g., Smartlead, Instantly).
- Ability to identify decision-makers and articulate value in outreach messages.
- Detail-oriented, data-driven with strong record-keeping skills.