Content Strategist

Grapes Worldwide; Delhi; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Grapes Worldwide in Delhi seeks an experienced Head of Content to lead content across B2B and B2C audiences. You will drive content strategy, SEO performance, and client management, translating business goals into engaging, high-impact content.

The role is client-facing, requiring leadership to guide writers, present strategies, and manage multiple accounts with timely delivery. Strong collaboration with marketing and design teams is essential.

Qualifications

• 6+ years of professional experience in content writing, content marketing, editorial, or a related field.

Responsibilities

• Lead the overall content strategy and execution across B2B brands and accounts.
• Own the content roadmap, ensuring content aligns with business, marketing, and brand objectives.
• Develop high-quality B2B content including blogs, website copy, thought-leadership articles, case studies, whitepapers, LinkedIn content, emailers, and marketing collateral.
• Drive SEO-led content strategies, including keyword research, content planning, on-page SEO, search intent, and content optimization.
• Work closely with SEO, marketing, design, and performance teams to ensure integrated content campaigns.
• Lead and manage client calls, presentations, content discussions, briefings, and reviews.
• Act as the primary content point of contact for clients and internal stakeholders.
• Understand client business objectives, target audiences, industry trends, and competitive landscape to develop relevant content strategies.
• Translate complex B2B products, services, and industry concepts into clear, engaging, and persuasive content.
• Review, edit, and maintain high editorial standards across all content deliverables.
• Use data, analytics, SEO insights, and content performance metrics to identify opportunities and improve content effectiveness.
• Stay updated with evolving SEO practices, content marketing trends, AI tools, and B2B content best practices.
• Mentor and guide content writers and other members of the content team.
• Manage multiple accounts/projects while ensuring quality and timely delivery.

Skills

Content writing

Content marketing

SEO

Client management

Leadership

Content strategy

B2B content

Stakeholder management

Editorial standards

Data analytics

Tools

SEO tools

Job description

About the Role

We are looking for an experienced and strategic Head of Content to lead our content function and drive impactful content strategies across B2B & B2C audiences. The ideal candidate will have strong expertise in B2B content writing, SEO, content strategy, and client management, with the ability to translate business objectives into compelling, performance-driven content. This is a highly client-facing role, requiring someone who can confidently lead client calls, understand business requirements, present content strategies, and build strong relationships with stakeholders.

Responsibilities

• Lead the overall content strategy and execution across B2B brands and accounts.
• Own the content roadmap, ensuring content aligns with business, marketing, and brand objectives.
• Develop high-quality B2B content including blogs, website copy, thought-leadership articles, case studies, whitepapers, LinkedIn content, emailers, and marketing collateral.
• Drive SEO-led content strategies, including keyword research, content planning, on-page SEO, search intent, and content optimization.
• Work closely with SEO, marketing, design, and performance teams to ensure integrated content campaigns.
• Lead and manage client calls, presentations, content discussions, briefings, and reviews.
• Act as the primary content point of contact for clients and internal stakeholders.
• Understand client business objectives, target audiences, industry trends, and competitive landscape to develop relevant content strategies.
• Translate complex B2B products, services, and industry concepts into clear, engaging, and persuasive content.
• Review, edit, and maintain high editorial standards across all content deliverables.
• Use data, analytics, SEO insights, and content performance metrics to identify opportunities and improve content effectiveness.
• Stay updated with evolving SEO practices, content marketing trends, AI tools, and B2B content best practices.
• Mentor and guide content writers and other members of the content team.
• Manage multiple accounts/projects while ensuring quality and timely delivery.

Qualifications

• 6+ years of professional experience in content writing, content marketing, editorial, or a related field.

Required Skills

• Strong experience in B2B & B2B content writing and content marketing.
• Proven understanding of SEO and SEO-driven content strategy.
• Excellent written and verbal communication skills.
• Strong client-facing and stakeholder-management abilities.
• Comfortable leading client calls, presentations, and strategic discussions.
• Ability to develop content strategies independently and execute them end-to-end.
• Strong understanding of B2B audiences, buyer journeys, and business communication.
• Excellent editing, proofreading, storytelling, and research skills.
• Ability to manage multiple projects, priorities, and deadlines.
• Experience working with content, SEO, marketing, or digital agencies is a strong plus.