Job Summary
Position: B2B Cold Calling / Lead Generation Executive
Department: Sales Business Development
Location: Bangalore
Experience: 0-3 Years
Employment Type: Full-time
Key Responsibilities
1. Cold Calling Prospecting
- Make outbound B2B calls to prospective customers across target industries and geographies.
- Introduce Sandhata Technologies and communicate our technology capabilities effectively.
- Engage CXOs, Business Heads, IT Heads, Engineering Heads, Digital Transformation Heads and other relevant decision-makers.
- Understand prospect requirements and identify potential business opportunities.
- Handle objections and confidently communicate the value proposition.
- Follow up with prospects through calls, email and LinkedIn.
2. Lead Generation
- Research target companies and identify relevant accounts and decision-makers.
- Generate new leads through cold calling, LinkedIn, Sales Navigator, ZoomInfo, Apollo and other prospecting platforms.
- Qualify leads based on business need, technology environment, budget, authority and potential project timelines.
- Schedule qualified meetings for the Sales / Business Development team.
- Maintain a healthy pipeline of prospects and follow-ups.
3. CRM Reporting
- Maintain accurate prospect and activity information in Zoho CRM.
- Record calls, conversations, follow-ups, meeting outcomes and next steps.
- Maintain daily and weekly calling and lead-generation reports.
- Ensure timely follow-up on all assigned leads.
- Track prospects from initial contact through meeting qualification.
4. Account Research
- Research target accounts, their business challenges, technology landscape and ongoing initiatives.
- AI Agentic AI
- Hyper-Automation / RPA
- Cloud DevSecOps
- Application Modernization
- Digital Engineering
- Low-Code / No-Code
- Software Testing Service Virtualization
- IT Staffing / Engineering Services
5. Sales Support
- Work closely with Sales, Presales and Marketing teams to support campaigns.
- Participate in account-based marketing and outbound campaigns.
- Support event follow-ups and convert event contacts into sales conversations.
- Provide feedback on prospect requirements, objections and market trends.
Required Skills
- Excellent verbal and written communication skills.
- Good English communication and conversational skills.
- Confident and comfortable speaking with senior business and technology professionals.
- Strong persuasion, listening and objection-handling skills.
- Ability to conduct effective cold calls without being overly scripted.
- Good research and analytical skills.
- Strong follow-up and relationship-building skills.
- Target-oriented and self-motivated.
- Ability to work independently as well as with the sales team.
Preferred Skills
- Experience in B2B IT / Technology / SaaS / Software Services lead generation.
- Familiarity with CRM