Assistant Vice President-Performance Marketing

Anthroplace Consulting; Bengaluru; Vor Ort; INR 4.200.000 - 7.000.000; Vollzeit

Zusammenfassung

Anthroplace Consulting is seeking an AVP of Performance Marketing to lead growth, user acquisition and monetisation initiatives from Bangalore. You will drive multi-channel campaigns across Google, Meta, affiliates, OEMs, and oversee analytics-led optimisation with AppsFlyer and GA.

Collaborate with Product/CRM to enhance lifecycle journeys, retention, and revenue. Manage partnerships, integrations and ASO, aiming to scale app growth and driver ROI for the business.

Qualifikationen

• Proven experience in customer acquisition, CAC optimisation, attribution and deep-funnel analytics.
• Experience managing strategic marketing partnerships and ROI evaluation.
• Exposure to lifecycle management, retention and monetisation strategies.
• Experience with app-based businesses and mobile marketing ecosystems.

Aufgaben

• Lead multi-channel user acquisition campaigns across Google, Meta, affiliates and OEMs.
• Drive attribution management and deep-funnel analysis for growth.
• Identify and test new growth channels to expand reach and reduce CAC.
• Develop partnerships with platforms and marketing partners with ROI focus.
• Collaborate with Product/CRM to optimise lifecycle journeys and activation.
• Oversee app growth, ASO and monetisation partnerships (AdMob, GAM).
• Coordinate API integrations and marketing tech stack health.

Kenntnisse

Performance Marketing & Growth

Multi-channel Acquisition

Google Ads & Meta Ads

Affiliate Marketing & OEM Partnerships

CAC Optimisation & Funnel Analysis

AppsFlyer & GA

Lifecycle Management & Retention

CleverTap & CRM

AdMob & GAM & Mediation

ASO

API, Pixel & Tags

Tools

AppsFlyer

Google Analytics

CleverTap

Google Play Console

Apple App Store

AdMob

Google Ad Manager

Jobbeschreibung

Position: AVP-Performance Marketing

Location: Bangalore

Experience: 12 Years

Role Overview:

We are looking for an experienced AVP Performance Marketing to lead the organisation's growth marketing, user acquisition and strategic partnerships initiatives. The role involves driving multi-channel customer acquisition, optimising marketing performance, managing customer lifecycle strategies and developing monetisation opportunities.

Roles & Responsibilities:

1. User Acquisition & Growth Strategy

• Plan, execute and scale multi-channel user acquisition campaigns across Google, Meta, affiliates, OEMs and other digital platforms.
• Monitor and optimise campaign performance using attribution and analytics tools such as AppsFlyer and Google Analytics.
• Identify and test new growth channels to expand customer reach and reduce Customer Acquisition Cost (CAC).
• Drive attribution management and deep-funnel analysis.

2. Strategic Marketing Partnerships

• Identify, negotiate and manage strategic partnerships with external platforms, fintech ecosystems and marketing partners.
• Develop partnership models to drive customer acquisition, engagement, retention and monetisation.
• Evaluate partnership performance and ROI.
• Coordinate with technology teams for API integrations.

3. Customer Lifecycle & Engagement

• Collaborate with Product and CRM teams to develop lifecycle journeys that improve activation, retention and reactivation.
• Leverage tools such as CleverTap, AppsFlyer and internal dashboards to analyse customer behaviour.
• Conduct customer cohort analysis to identify growth opportunities and reduce churn.

4. Product Collaboration & Insights

• Work closely with Product teams to improve customer experience across acquisition and engagement touchpoints.
• Provide data-driven insights for product enhancements and conversion improvements.
• Collaborate on go-to-market strategies for new product features.

5. Monetisation & Revenue Growth

• Develop and execute monetisation strategies for the existing user base.
• Manage platform partnerships and initiatives involving AdMob, Google Ad Manager (GAM) and mediation partners.
• Drive loyalty and rewards programmes through strategic brand collaborations.

6. App Growth & Marketing Technology

• Manage Google Play Console and Apple App Store activities, including ASO and app health monitoring.
• Oversee technical integrations involving pixels, tags and APIs.
• Monitor marketing content and creative performance.

Key Skills Required:

• Performance Marketing & Growth Marketing
• Multi-channel User Acquisition
• Google Ads & Meta Ads
• Affiliate Marketing & OEM Partnerships
• CAC Optimisation & Conversion Funnel Analysis
• AppsFlyer & Google Analytics
• Customer Lifecycle Management & Retention
• CleverTap & CRM Engagement
• App Monetisation AdMob, GAM & Mediation
• App Store Optimisation (ASO)
• API, Pixel & Tag Integrations

Experience & Qualifications:

• Proven experience in customer acquisition, CAC optimisation, attribution and deep-funnel analytics.
• Experience managing strategic marketing partnerships and evaluating partnership ROI.
• Exposure to customer lifecycle management, retention and monetisation strategies.
• Experience with app-based businesses and mobile marketing ecosystems.