Sr. Associate - UA

Moonfrog Labs; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Moonfrog Labs in Bengaluru is seeking a hands-on marketer to plan and execute user acquisition campaigns across Google Ads, Facebook, TikTok and other networks to grow our gaming titles.

You will partner with creative, product and analytics teams to optimize creatives, landing pages and in-house reporting. 3+ years of UA experience and strong data-driven skills are essential.

Qualifications

• 3+ years of hands-on experience setting up and monitoring campaigns on Google Ads, Facebook and other Ad Networks.
• Comfort with data-driven decision-making and analytical skills
• Self-reliant in creation of management reports and performance comparisons using tools like Ad network consoles, MS Word, MS Excel, MS PowerPoint.
• Excellent command of English; other language skills would be a plus
• Prior experience working with creative design teams would be a plus
• Excellent problem solving ability, attention to detail
• Proactive and self-motivated with a positive attitude

Responsibilities

• Develop and execute user acquisition campaigns across performance UA channels like Google, Facebook Ad Manager, TikTok and other ad networks to meet KPIs and growth targets.
• Track and optimize ad campaigns with aim to maximize revenues for the wide portfolio of games of the company
• Collaborate with cross-functional teams (mainly creative, product, and analytics) to develop ad creatives, optimize landing pages, and enhance overall user journey
• Support with technical troubleshooting (MMP integration, Reporting APIs) for accurate reporting using in-house tracking technologies and tools.
• Stay up-to-date with the latest industry trends and technologies to keep our campaigns cutting edge
• Manage budgets and forecast spending with a focus on cost-effective acquisition

Skills

Campaign management

Google Ads

Facebook Ads

Data-driven decision making

Excel

Word

PowerPoint

English proficiency

Problem solving

Proactive attitude

Tools

Ad network consoles

MS Word

MS Excel

MS PowerPoint

Job description

Role Overview:

You will be instrumental in planning and executing campaigns to attract new users to our existing and upcoming game titles.

Your responsibilities

• Develop and execute user acquisition campaigns across performance UA channels like ; Google, Facebook Ad Manager, TikTok and other ad networks to meet KPIs and growth targets
• Track and optimize ad campaigns with aim to maximize revenues for the wide portfolio of games of the company
• Collaborate with cross-functional teams (mainly creative, product, and analytics) to develop ad creatives, optimize landing pages, and enhance overall user journey
• Support with technical troubleshooting (MMP integration, Reporting APIs) for accurate reporting using in-house tracking technologies and tools.
• Stay up-to-date with the latest industry trends and technologies to keep our campaigns cutting edge
• Manage budgets and forecast spending with a focus on cost-effective acquisition

Must Have

• 3+ years of hands-on experience setting up and monitoring campaigns on Google Ads, Facebook and other Ad Networks.
• Comfort with data-driven decision-making and analytical skills
• Self-reliant in creation of management reports and performance comparisons using tools like Ad network consoles, MS Word, MS Excel, MS PowerPoint.
• Excellent command of English; other language skills would be a plus
• Prior experience working with creative design teams would be a plus
• Excellent problem solving ability, attention to detail
• Proactive and self-motivated with a positive attitude

Good to Have

• Experience of working on App Store Optimization on Google Play Store and Apple App Store.
• Awareness of social media tools for Organic and Paid acquisitions (such as YouTube, Twitch, Facebook, Twitter, TikTok and Instagram).
• Experience with additional networks like Unity Ads, Mobile OEM Ad platforms, Airtel Ads platform etc.
• Influencer marketing for a digital product
• Experience with SQL or any other database tools.
• Passion for gaming and knowledge of the gaming market