AVP Marketing Luxury Malls

Consult Pro; India; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Consult Pro is seeking an AVP - Marketing (Malls) to lead the end-to-end marketing strategy for a luxury mall. The role focuses on footfalls, customer engagement, conversions, tenant sales and mall profitability, spanning brand positioning, annual plans, media, digital, events and consumer experiences.

The ideal candidate has 15+ years in marketing, with luxury exposure, strong budget management and a track record in 360° marketing across brand, media, digital and experiential initiatives.

Qualifications

• 15+ years of marketing experience with luxury, premium retail, malls, or lifestyle brands.
• Experience handling large marketing budgets with measurable commercial outcomes.
• Strong understanding of luxury consumer behaviour and experiential marketing.

Responsibilities

• Develop and execute annual, seasonal and monthly marketing strategy and calendar.
• Build the mall as a premium destination and differentiating consumer brand.
• Own the marketing budget, forecasting, ROI and commercial effectiveness.
• Lead brand communications, media planning, PR, digital and social media.
• Develop luxury events and consumer engagement programmes.
• Drive tenant and brand promotions aligned with brand objectives.

Skills

Leadership

Stakeholder management

Communication

Analytical thinking

Execution focus

Negotiation

Education

MBA/Post Graduate in Marketing

Job description

Job Description:

AVP - Marketing (Malls)

The Marketing Head will lead the overall marketing strategy for a luxury mall, with responsibility for driving footfalls, customer engagement, conversions, tenant sales and overall mall profitability.

The role will own the end-to-end marketing charter, encompassing brand positioning, annual marketing strategy, media & communications, digital marketing, events, tenant activations, strategic alliances and consumer experience.

Key Responsibilities

• Develop and execute the annual, seasonal and monthly marketing strategy and calendar aligned with the mall's business objectives.
• Build the mall as a premium/luxury destination and differentiated consumer brand.
• Own the marketing budget, forecasting and allocation, ensuring optimum ROI and commercial effectiveness.
• Define and deliver key marketing KPIs including footfalls, conversion, dwell time, tenant sales, sales per sq. ft. and rental income.
• Lead brand communication, media planning, PR, digital and social media initiatives.
• Develop and execute luxury events, experiences, fashion/entertainment-led activations and consumer engagement programmes.
• Drive tenant and brand promotions, ensuring alignment between mall marketing and individual brand objectives.
• Build strategic partnerships and alliances with luxury brands, hospitality, lifestyle, fashion, F&B, entertainment and premium consumer ecosystems.
• Develop innovative digital and technology-led initiatives to enhance customer acquisition, engagement and overall mall experience.
• Leverage consumer insights, footfall analytics and market intelligence to continuously optimise marketing interventions.Work closely with Leasing, Retail Operations, Finance and Tenant Relations teams to ensure marketing initiatives translate into commercial outcomes.
• Lead external agencies and partners across creative, media, PR, digital, events and experiential marketing.
• Establish the mall's marketing governance, processes, measurement frameworks and reporting mechanisms.
• Lead and mentor the marketing team and build a high-performance, customer-centric culture.

Ideal Candidate Profile

• 15+ years of experience in marketing, preferably with significant exposure to luxury, premium retail, malls, lifestyle, fashion, hospitality or consumer brands.
• Experience in handling large-scale marketing budgets and delivering measurable commercial outcomes.
• Strong understanding of luxury consumer behaviour, premium brand positioning and experiential marketing.
• Should have demonstrated experience in 360° marketing - brand, media, digital, PR, events, partnerships and activations.
• Ideally should have worked with international luxury/premium brands or high-end retail environments.
• Strong commercial orientation with an ability to link marketing investments to footfalls, conversions, tenant sales and revenue.
• MBA/Post Graduate qualification in Marketing preferred.

Personal Traits & Competencies

• Strong leadership and stakeholder management skills
• Excellent communication and interpersonal skills
• High energy and execution orientation
• Strong commercial and target orientation
• Excellent negotiation and influencing skills
• Customer and consumer-centric mindset
• Creative and innovation-oriented
• Strong analytical and data-driven approach
• Systems and process orientation
• Collaborative leadership style