AM Marketing Activation & Tie - ups

SG Oasis; Koregaon Park; On-site; INR 900,000 - 1,300,000; Full time

Job summary

SG Oasis mall seeks an experienced Marketing Activations & Events professional to plan, execute, and monitor activations, events, and partnerships that boost footfall and brand visibility. You will coordinate with agencies, vendors, and tenants to deliver impactful campaigns and track ROI.

The role involves developing annual calendars, managing on-ground activations, and driving collaborations with brands and local organizations to enhance customer engagement.

Qualifications

• Plan, execute, and monitor marketing activations and events.
• Coordinate with agencies, vendors, and internal teams.
• Identify partnerships and tie-ups to enhance visibility.
• Monitor performance and ROI of activations and events.
• Collaborate with tenants for joint promotions and launches.

Responsibilities

• Develop and execute annual and monthly activation calendars aligned with objectives.
• Plan, coordinate, and manage on-ground activations, events, and roadshows.
• Ensure seamless execution by coordinating with agencies, vendors, and stakeholders.
• Monitor activation performance and prepare post-event reports including footfall and engagement.
• Identify innovative concepts to enhance visitor experience.
• Collaborate with retailers/tenants for promotions and campaigns.

Skills

Marketing activations

Event management

Partnerships

Vendor management

Tenant coordination

Budget tracking

Communication

Education

Bachelor's degree

MBA - Marketing

Job description

Role & responsibilities To plan, execute, and monitor marketing activations, events, brand partnerships, and strategic tie-ups that enhance customer engagement, drive footfall, increase brand visibility, and contribute to the overall marketing objectives of the mall.

Position Details

Marketing Activations & Events

• Develop and execute annual and monthly marketing activation calendars aligned with business objectives, seasonal campaigns, and festive events.
• Plan, coordinate, and manage on-ground activations, promotional events, exhibitions, roadshows, and experiential marketing initiatives.
• Ensure seamless execution of campaigns by coordinating with internal teams, agencies, vendors, and external stakeholders.
• Monitor activation performance and prepare post-event reports, including footfall, engagement, and ROI analysis.
• Identify innovative marketing concepts and customer engagement initiatives to enhance the overall visitor experience.

Partnerships & Strategic Tie-Ups

• Identify, evaluate, and establish partnerships with brands, corporates, educational institutions, community groups, media partners, and local organizations.
• Develop mutually beneficial tie-ups that support customer acquisition, loyalty programs, promotional campaigns, and brand visibility.
• Negotiate partnership terms and ensure timely execution of agreed deliverables.
• Build and maintain strong relationships with existing partners to maximize long-term collaboration opportunities.
• Explore sponsorship opportunities to generate additional revenue and enhance marketing initiatives.

Vendor & Agency Management

• Coordinate with creative agencies, event management companies, production vendors, and promotional partners for campaign execution.
• Monitor agency and vendor performance to ensure quality, cost efficiency, and adherence to timelines.
• Assist in budget tracking and ensure marketing activities are executed within approved budgets.

Tenant Marketing Coordination

• Collaborate with retailers and tenants to plan joint promotions, product launches, in-store events, and customer engagement activities.
• Support tenant participation in mall-wide campaigns and promotional events.
• Coordinate marketing requirements and ensure alignment with overall brand and property objectives.

Additional Attributes

• Clear verbal and written communication skills, with the ability to actively listen, understand requirements, and convey information effectively.
• Proficient in handling digital devices, software applications, and adapting to new technologies and systems.

Preferred candidate profile

Qualification

Bachelors Degree in any stream (12+3 years)

Overall Experience

5-8 years of marketing activations, events, partnerships, brand promotions, or mall marketing.

Type of industry

Retail/ Real Estate/Hospitality/Hospitals/ Premise Management

Preference

MBA - Marketing