AVP Marketing (Core Team Member)

Talentpad; Delhi; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

High learning curve

High growth path

Fun work environment

Job summary

TalentPad in Delhi is seeking a dynamic marketing leader to manage a team of marketing managers, a content marketer, and a designer. You will brainstorm innovative campaigns to boost organic traffic and own paid campaigns across major platforms like Facebook, LinkedIn, and GDN.

You will push PR efforts, present a bi-weekly plan with the co-founder, and drive a robust content strategy across social channels, blogs, guest posts, Slideshare, and Quora, while exploring offline campaigns where

Qualifications

• Strong analytical and problem solving skills.
• Experience in marketing across online paid, content and offline channels.
• Creative thinker with ability to brainstorm innovative ideas.
• Ability to coordinate across teams and stakeholders.

Responsibilities

• Lead and manage a marketing team including managers, content marketer, and designer.
• Brainstorm regularly with the team to generate buzz and boost organic traffic.
• Own and oversee online paid campaigns on publishers/partners like FB, LinkedIn, and GDN.
• Coordinate with the PR agency to improve reach and brand positioning.
• Present and brainstorm a bi-weekly marketing plan with the co-founder.
• Increase referral traffic through targeted campaigns.
• Strategize content marketing across social media, blogs, guest posts, Slideshare, Quora.
• Plan and execute relevant offline campaigns.

Skills

Strong analytical skills

Marketing experience

Out of the box thinking

Strong work ethics

Cross-functional collaboration

Job description

To build a world class team and manage existing team of marketing managers, content marketer, graphic designer etc.

To brainstorm with the team on a regular basis to come out with innovative ideas/experiments to create buzz or increase organic traffic

To own and get the marketing manager to execute online paid ad campaigns on various publishers/partners like FB, LinkedIn, GDN etc.

To push and coordinate with the PR agency to increase reach and ensure accurate brand positioning and brand image

To present and brainstorm a bi-weekly marketing plan with the marketing co-founder

To own and increase referral traffic\

To strategise with the content marketer to have a agressive content marketing strategy across social media, own blog, guest blog, Slideshare, Quora etc.

To strategize and execute any offline campaigns that make sense

Desired Skills:

• Strong analytical and problem solving skills
• Prior experience of marketing (online paid, content, offline)
• Out of the box thinking
• Strong work ethics
• Cross-functional collaboration skills

About TalentPad

Brief

Started in Feb 2014, Delhi-based TalentPad is an online marketplace for high quality talent, operating in the large online recruitment market in India. Started by three IIT alumni, it’s a second generation platform which plans to flip the current recruitment process on it’s head. It gives more power to the job-seekers and lets employers make the first move in search for high quality talent.

Founding Team

We believe people learn from people, and hence it’s very important for you to judge the people you’ll be working with. We’re a passionate bunch who don’t hesitate in challenging the stereotypes, have a crazy drive to solve the pain-points for the customers. Below is a short bio:

To solve the pain points for our customers and in the process provide an unimaginable experience

Vision

To help candidates discover their work love and get their dream job in an easy and timely manner.

Values

• Integrity
• Ownership
• Freedom
• Respect for each other

Culture

• Customer delight: Everything we do would focuses on solving a pain-point for our customer, and striving to make their experience absolutely delightful
• No micro managing: We don't believe in micro managing. We believe truly awesome work happens when the motivation is not fear, but flexibility to do what you love
• Innovation: We challenge stereotypes and impossible is not a word in our dictionary
• Openness: We believe in openness and transparency
• Informal/Flexible: We don't care what clothes you wear or what time you work, till the time you get the work done

Company Perks

• High learning curve: would be the biggest perk. Sue us if that's not the case!
• High growth path:We believe in capitalism. Do well and you’ll rise up the ladders like no oneelse.
• Fun: We'll make sure it is afunfor you with frequent beer parties, weekly lunches, dinner, plays and more so a fun work environment

Interview Process:

We believe in moving fast to let nobody hanging, neither you or us, and expect the same from you

• Step 1: Introductory interaction on call/Skype or can be in person
• Step 2: Detailed interaction in person with the functional/business manager