AVP Marketing

Intellectual Capital HR Consulting Pvt. Ltd.; Gurugram District; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Intellectual Capital HR Consulting Pvt. Ltd. in Gurugram seeks a strategic Marketing Lead to steer integrated campaigns and drive brand growth in a fast-paced environment.

The role demands strong leadership, data-driven decision making, and the ability to translate trends into actionable plans. You will mentor a marketing team, shape a comprehensive strategy, coordinate with sales and product, and optimize ROI across digital and offline channels.

Qualifications

• Experience leading marketing teams and delivering integrated campaigns.
• Proven ability to translate market insights into strategy and ROI.
• Strong collaboration with sales, product, finance and PR teams.

Responsibilities

• Lead and mentor a marketing team to achieve departmental targets with guidance and coaching.
• Develop and implement a comprehensive marketing strategy aligned with company goals.
• Position the brand to drive recognition, resonance, and customer loyalty.
• Develop a robust multi-platform social media plan to engage audiences and showcase products.
• Identify future trends and translate them into innovative growth marketing strategies.
• Analyse market trends, prepare forecasts, and suggest course corrections as needed.
• Prepare and present quarterly and annual marketing reports to senior management.
• Promote the brand at key industry events.
• Monitor competitor marketing strategies and trends.
• Coordinate marketing strategies with sales, finance, PR and production.
• Adapt quickly to changing circumstances and leverage emerging technologies.
• Manage the marketing budget to maximize ROI.

Skills

Team leadership

Marketing strategy

Brand management

Social media marketing

Forecasting

Budget management

Cross-functional collaboration

Job description

Roles and Responsibilities:

• Manage and lead a team of marketing professionals, providing guidance, coaching, and support to achieve departmental targets.
• Create and execute a comprehensive marketing strategy aligned with the company's goals and objectives.
• Strategically position the brand in the market to drive brand recognition, resonance, and customer loyalty
• Develop a robust social media across platforms to engage the audience, showcase products, and foster a thriving community.
• Possesses the ability to envision future trends and opportunities, translating them into ground-breaking marketing strategies that drive brand growth.
• Analysing market trends and preparing forecasts and suggesting course corrections from time to time in our approach if any
• Preparing and presenting quarterly and annual reports to senior management
• Promoting our brand major industry-related events
• Keeping informed of marketing strategies and trends from competitors
• Coordinating marketing strategies with the sales, financial, public relations, and production departments
• Quick to adapt to changing circumstances, transforming challenges into opportunities and utilizing emerging technologies to stay ahead of the curve.
• Manage the marketing budget efficiently, optimizing spend to achieve maximum ROI.