Audience Manager - RTCDP - WFO 5 days - Chennai

Commergence; Chennai District; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Commergence seeks an Audience Manager/CDP Consultant to lead technical and business-focused engagements for clients using Adobe AAM/CDP. The role requires translating business needs into data-driven solutions, guiding implementation, and delivering effective reporting and insights.

Extensive client interaction and collaboration with analytics teams are essential. The candidate should have solid online marketing knowledge, experience with web technologies, and strong communication skills to drive

Qualifications

• 5+ years in digital advertising technology or media strategy, analytics, or digital agency
• Strong understanding of online marketing
• Strong HTML and web protocols knowledge
• SQL and database knowledge
• Experience with data onboarding and large data files
• Familiar with debugging tools (Charles, Postman) and tag management tools
• Experience with DMPs/CDPs such as Adobe AAM or Tealium
• Web development experience and ERP/SaaS implementation exposure
• Excellent written and spoken communication and presentation skills

Responsibilities

• Lead multi-functional engagements across data management platforms (DMP/AAM) or CDPs
• Understand client advertising architecture and online marketing strategy
• Document and translate client requirements into solutions/use cases
• Design and implement customized solutions and tag strategies
• Produce and deploy customized code and support integration
• Guide clients and teams through implementation and testing
• Develop reporting content aligned to advertising KPIs and facilitate analysis
• Maintain strong client interactions via calls, emails, and meetings

Skills

Digital advertising

HTML

JavaScript

SQL

Data onboarding

FTP/S3

Debugging tools

Tag management

API credentials

Adobe AAM/CDP

Communication

Education

Bachelor’s degree or equivalent

Tools

Charles

Postman

Job description

Position Summary

The Audience Manager/CDP (Customer Data Platform) Consultant position is a client-facing role requiring both technical and business/marketing knowledge and skills. AAM/CDP Consultants work to gather and understand their client’s unique business requirements and develop and build customized solutions to meet their client's advertising and reporting needs with the Adobe Audience Manager platform/CDP. In addition, consultants help each client implement the solution and applications, perform quality checks to ensure that the implementation work has been completed successfully, and diagnose and solve technical issues when they arise. In addition to implementation work, the AAM/CDP Consultant works with clients to further their reporting and analysis efforts and drive business value from the platform. It is a technical job that also requires a solid advertising business and analysis acumen and involves constant customer interaction. Additionally, this role requires the consultant to work on data ingestion part along with Data Engineers & Architects to design the XDM Models & Schemas which needs SQL and Database knowledge. The consult would also need to work very closely with Adobe Analytics/Adobe Target/Adobe Campaign teams to design & define multi-solution use cases.

What You’ll Do

• Lead tech & strategy solutions engagements across multi-functional workstreams; data management platform (DMP - AAM) or customer data platform (RT-CDP), offline data onboarding, analytics, and digital media campaigns.
• Gain an in-depth knowledge of client’s advertising platform and architecture needs, online business model, and online marketing strategy
• Gather, document, and help form/guide client business requirements, key performance indicators and other functional and/ or technical requirements
• Work with the internal teams and client stakeholders to develop solutions/use cases to meet client’s unique requirements, which include combinations of data, technology, partners, data integrations and analytics.
• Design customized solutions and technical tag implementation strategies
• Generate customized code and assist with its implementation and deployment
• Support client’s developers and third parties throughout the implementation and integration processes
• Validate and debug implementation and follow through on issues until resolved
• Advice key stakeholders and drive client success based on clients most important business drivers
• Produce reporting and content aligned to client's digital advertising KPI's and facilitate the reporting and analysis activities with client resources
• Interact frequently with clients via phone, email, and/or in-person—incorporating interaction with marketers, analysts, web developers, and C-level executives
• Communicate confidently and pro-actively with customers throughout the project lifecycle
• Manage multiple client engagements simultaneously
• Manage customer expectations appropriately and keep projects on schedule and within scope
• Become an expert in the use of Adobe products and the methods by which they can be used to effectively optimize online businesses
• Work to educate clients on the best practices in relation to their specific industry and key business requirements
• Keep accurate daily records of client billable time
• Some technical writing and PowerPoint presentation creation
• Some manipulation and usage of DSP's information and knowledge of integration points

What You Need To Succeed

• 5+ years’ experience working in digital advertising technology or media strategy, analytics or digital agency or equivalent years of experience within the digital arm of a consulting.
• Solid understanding of online marketing
• Strong understanding of HTML and web protocols
• Intermediate-to-advanced JavaScript skills, SQL, Database knowledge
• Ability to work with large data files onboarding, use of FTP/S3 clients
• Ability to use debugging tools like Charles, Postman, and similar tools.
• Strong understanding of Tag management tools.
• API knowledge to setup non expiry Query Service Credentials for BI Connections
• Understanding of ADF’s, most used Spark SQL functions like arrays, Date and Struct
• Passion for the internet domain and use of technology to solve business problems
• Solid understanding of general business models, concepts, and strategies
• Solid understanding of data reporting and digital advertising best practices
• Must be self-motivated, responsive, professional, and dedicated to customer success
• Possess an innovative, problem-solving, and solutions-oriented mindset
• Exceptional organizational, presentation, and communication skills – both verbal and written
• Demonstrated ability to learn quickly, be a team player, and manage change effectively
• Extensive knowledge of Microsoft Office
• Bachelor’s degree or equivalent work experience
• Some travel required
• Special consideration given for:
• Experience with advanced capabilities of one or more data management platforms (DMPs); such as Adobe Audience Manager, Oracle/BlueKai, Turn, Salesforce/Krux, etc.
• Experience with advanced capabilities of one or more customer data platforms (CDPs); such as Adobe Experience Platform, Tealium, mParticle, Segment etc.
• Website optimization consulting experience
• Web development experience
• ERP, SaaS, or other software implementation experience
• Deep vertical industry experience (e.g., retail, media, financial services, high tech, etc.)
• Master’s degree in business or other related advanced education

What Leading At Adobe Means

At Adobe, we’re passionate about developing leaders at all levels of the organization from individual contributors to people managers. Anyone who’s considering a career with us should know that we evaluate leadership based on these five capabilities:

• Demonstrating Strong EQ (Be Aware) – Having a keen sense of self awareness is the foundation of leadership at Adobe. Whether you’re an individual contributor or a people manager, you’re someone who’s empathetic and mindful of your impact on others.
• Selecting Talent (Be a Recruiter) – You’re a guardian and an ambassador for selecting talent at Adobe! You recommend and recruit only the best. You embrace diversity of ideas, experiences and working styles because you know that diverse teams drive better business results.
• Role Modeling Check-In (Be a Coach) – We don’t believe in annual reviews and rankings. That’s why, feedback flows constantly at Adobe. To succeed, you’ll meet frequently with your manager to receive ongoing feedback, set challenging performance expectations, and pursue continuous development opportunities.
• Leading change (Be an Agent of Change) – You readily adapt to business changes. Ambiguity or uncertainty never seems to stop you from working productively. You’re maniacally focused on execution and you’re always looking to look at new approaches to resolving issues.
• Scaling the Business (Be an Owner) – You approach your role as if you own the business. The buck stops with you. Your goal is to always deliver an exceptional customer experience by listening to feedback and continuously looking to improve efficiencies.

Skills: audience manager,digital advertising,rtcdp