Adobe Experience Platform Lead

MALABAR GOLD & DIAMONDS; Mumbai, Kozhikode district, Bengaluru; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

MALABAR GOLD & DIAMONDS in Mumbai/Bangalore/Calicut seeks a Manager Adobe Experience Platform (RT-CDP) to build and optimize our real-time customer data, manage data flows, and define audience activation rules across channels.

You will integrate data sources such as Adobe Analytics, CRM, POS, and e-commerce, collaborate with marketing, IT and store teams, and ensure data quality and privacy compliance for omni‑channel personalization.

Qualifications

• Hands-on experience with Adobe AEP and RT-CDP.
• Ability to model audiences using behavioral, transactional, and demographic data.
• Knowledge of data privacy and consent management frameworks.

Responsibilities

• Oversee day-to-day operations of the RT-CDP, ensuring data quality and harmonization.
• Define and maintain audience activation rules and cross-channel activation.
• Collaborate with analytics, CRM, marketing, and IT to align data schemas and use cases.
• Document workflows and best practices for platform governance.

Skills

Adobe Experience Platform

RT-CDP

Audience segmentation

Data integration

Stakeholder collaboration

Tools

Adobe Campaign

Adobe Target

Adobe Analytics

Job description

Job Title: Manager Adobe Experience Platform (RT-CDP)

Location: Mumbai / Bangalore / Calicut

Department: Omni-Channel

Role Overview

We are seeking an experienced and data-driven Manager Adobe Experience Platform (AEP) to manage and optimize our Real-Time Customer Data Platform (RT-CDP). The role involves building and maintaining customer segments, managing data flows, defining audience activation rules, and ensuring seamless integration of data sources like Adobe Analytics, CRM, POS, and e-commerce systems. The ideal candidate will be hands-on with Adobe AEP and have a strong understanding of customer data, segmentation logic, and omni-channel personalization use cases.

Key Responsibilitie s

A. Platform Management & Operations

• Manage day-to-day operations of Adobe Experience Platform (RT-CDP).
• Ensure proper ingestion, mapping, and harmonization of data from Adobe Analytics, CRM, POS, and digital platforms.
• Monitor data quality, identity resolution, and audience accuracy.
• Collaborate with IT and Adobe support teams for platform governance and maintenance.

B. Audience Segmentation & Activation

• Build and maintain customer segments and activation rules within AEP.
• Use behavioural, transactional, and demographic data to create actionable audiences.
• Enable audience sharing and activation across Adobe Campaign, Adobe Target, and other downstream systems.
• Support campaign execution with accurate and timely audience delivery.

C. Data & Analytics Integration

• Work closely with analytics and CRM teams to define data schemas, attributes, and use cases.
• Leverage insights from Adobe Analytics to refine segmentation and personalization strategies.
• Ensure compliance with data privacy and consent management frameworks.

D. Stakeholder Collaboration

• Partner with marketing, CRM, e-commerce, and store teams to understand business goals and translate them into audience strategies.
• Coordinate with Adobe consultants and internal IT for implementation and troubleshooting.
• Document workflows, rules, and operational best practices.