Marketing Executive

IIFL Finance; Chennai District; On-site; INR 400,000 - 650,000; Full time

Job summary

IIFL Finance is seeking a marketing professional in Chennai to support both Above‑The‑Line and Below‑The‑Line activities. The role involves coordinating mass media campaigns, mall activations, and store branding to boost brand presence and product reach.

Ideal candidates have around one year of marketing experience, with strong coordination skills for agencies, vendors, and on‑the‑ground events in a fast-paced environment.

Qualifications

• One year of marketing experience.

Responsibilities

• Plan and coordinate ATL campaigns across TV, radio, print, and outdoor media.
• Coordinate with creative and media agencies for artwork, schedules and placements.
• Track campaign metrics and compile performance reports.
• Execute on-ground BTL activations such as mall events and roadshows.
• Oversee POS displays and merchandising.
• Supervise third‑party vendors and event fabricators.

Skills

Marketing

Job description

Role & responsibilities

Above-The-Line (ATL) Activities

• Assist in planning and coordinating mass media campaigns across television, radio, print, and outdoor billboards.
• Coordinate with creative and media-buying agencies for artwork, schedules, and ad placements.
• Track advertising metrics, compile campaign performance reports, and gather market reach data. [1, 2]

Below-The-Line (BTL) Activities

• Execute on-ground activations, including mall events, exhibitions, roadshows, and product demos.
• Manage Point-of-Sale (POS) displays, merchandising, and store-branding assets.
• Supervise third-party vendors, event fabricators, and local promoters.

Preferred candidate profile

one yrs exp in marketing