Asst. Media Manager (Ecomm and Q Comm)

Parle Biscuits Pvt. Ltd.; Mumbai; On-site; INR 900,000 - 1,800,000; Full time

Job summary

Parle Biscuits Pvt. Ltd.

is seeking a data-driven E-commerce Growth Specialist to lead end-to-end media planning and marketplace optimization across Amazon, Flipkart, Blinkit, Zepto, and Instamart. You will own campaign design, budgeting, optimization, and performance reporting to boost visibility and sales.

Qualifications

• Bachelor's degree in marketing, Commerce, Business Admin, or related field.
• 3–6 years of experience in E-commerce, Marketplace Advertising, Retail Media, or Quick Commerce Marketing.
• Hands-on experience managing Amazon, Flipkart, and Quick Commerce advertising platforms is mandatory.

Responsibilities

• Plan, execute, monitor, and optimize campaigns across Amazon Ads, Flipkart Ads, Blinkit Ads, Zepto Ads, Swiggy Instamart Ads, BigBasket Ads, and other retail media platforms.
• Manage campaign budgets, bidding strategies, keyword optimization, audience targeting, and performance tracking.
• Drive KPIs including ROAS, sales, conversion rate, share of search, share of voice, visibility, and new-to-brand acquisition.

Skills

Amazon Ads AMS

Flipkart Ads

Blinkit Ads

Zepto Ads

Instamart Ads

Listing optimization

Keyword research

Bidding optimization

Data analysis

Reporting

Presentation

Communication

Education

Bachelor's degree in marketing, Commerce, Business Admin, or related field

Tools

Microsoft Office

Excel

PowerPoint

Job description

To drive end-to-end E-commerce and Quick Commerce growth across marketplace platforms through effective media planning, campaign execution, listing optimization, performance analysis, and stakeholder management. The role will be responsible for improving product visibility, discoverability, conversion, and sales across Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, Big Basket, and other relevant commerce platforms.

Key Responsibilities:

1.Commerce Media Planning & Execution:

• Plan, execute, monitor, and optimize campaigns across Amazon Ads, Flipkart Ads, Blinkit Ads, Zepto Ads, Swiggy Instamart Ads, BigBasket Ads, and other retail media platforms.
• Manage campaign budgets, bidding strategies, keyword optimization, audience targeting, and performance tracking.
• Drive key performance metrics including ROAS, sales, conversion rate, share of search, share of voice, visibility, and new-to-brand acquisition.

2.Marketplace & Listing Optimization

• Ensure product listings are optimized through relevant keywords, product titles, descriptions, images, A+ Content, and Brand Store enhancements.
• Monitor product discoverability, search rankings, category visibility, and conversion performance.
• Coordinate with internal teams, agencies, and platform partners for timely listing updates, product launches, promotional activations, and content enhancements.

3.Analytics, Reporting & Stakeholder Management

• Analyze campaign, sales, and marketplace performance data to generate actionable insights and recommendations.
• Prepare daily, weekly, and monthly performance dashboards and review presentations.
• Collaborate with Brand, Sales, Supply Chain, Agency, and Platform Partner teams to drive business growth and execution excellence.
• Track category trends, competitor activities, platform innovations, and emerging growth opportunities.

Skills Required:

• Amazon Marketing Services (AMS)
• Flipkart Ads Platform
• Blinkit Ads, Zepto Ads & Instamart Ads
• Marketplace & Retail Media Management
• Listing Optimization & Discoverability Management
• Keyword Research & Bidding Optimization
• Microsoft office & Reporting
• Data Analysis & Performance Measurement
• Presentation & Communication Skills

Qualifications

Bachelor's degree in marketing, Commerce, Business Admin, or related field

Experience

3-6 years of experience in E-commerce, Marketplace Advertising, Retail Media, or Quick Commerce Marketing. Hands-on experience managing Amazon, Flipkart, and Quick Commerce advertising platforms is mandatory. FMCG experience preferred.