Asst Manager /Senior Executive/Executive Performance Marketing - D2C(Meta and Google Ads)

RENÉE Cosmetics; Ahmedabad District; On-site; INR 900,000 - 1,400,000; Full time

Benefits offered by this job

50% product discount on RENEE products

Flexible work culture

Alternate Saturdays off

Fast-track career growth

Job summary

RENEE Cosmetics is seeking a Performance Marketing Manager in India to drive scalable growth across Google Ads, Meta, YouTube, and other paid channels. You will own the full-funnel strategy, from awareness to retention, and collaborate with creative, content, and product teams to optimize campaigns and ROAS.

The role requires a strong track record in managing large budgets, a deep understanding of D2C/e-commerce marketing, and proficiency with analytics and CRM platforms.

Qualifications

• 2+ years of experience in performance/ growth marketing.
• Proven track record of scaling campaigns with high budgets.
• Strong expertise in Google Ads, Meta Ads, and analytics tools.
• Deep understanding of D2C / e-commerce performance marketing.
• Experience with marketing automation and CRM platforms.
• Strong analytical mindset and leadership skills.

Responsibilities

• Own and lead the overall performance marketing strategy across all digital channels.
• Plan, execute, and scale campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other paid platforms.
• Drive customer acquisition, retention, and revenue growth through data-driven decisions.
• Manage and optimize SEM, PPC, display, and paid social campaigns to maximize ROI.
• Lead budget planning, allocation, and forecasting across channels.
• Build and manage full-funnel marketing strategies (awareness → consideration → conversion → retention).
• Analyze campaign performance and continuously optimize CPA, ROAS, CTR, and conversion rates.
• Oversee email, SMS, and WhatsApp marketing strategies for lifecycle engagement.
• Collaborate with creative, content, and product teams to deliver high-performing ad creatives.
• Drive A/B testing strategies across creatives, landing pages, and funnels.
• Monitor competitor activities, market trends, and consumer behavior.
• Optimize website performance, landing pages, and conversion funnels.
• Lead, mentor, and manage the performance marketing team and external agencies.
• Present performance insights and growth strategies to leadership.

Skills

Performance marketing

Growth marketing

Data analytics

Leadership

Team management

Strategic thinking

Tools

Google Ads

Meta Ads

GA4

CRM

Marketing automation

Job description

Who We Are?

RENEE Cosmetics is one of the leading Indian cosmetics brands, empowering individuals to celebrate their beauty through innovative, multifunctional, and easy-to-use products. As one of the fastest-growing beauty brands in India, RENEE is redefining makeup and moving toward becoming a globally recognized name.

If you’re a Performance Marketing Manager who thrives on scaling brands and driving measurable growth, we’d love to hear from you.

What role will you play? (Key Responsibilities)

• Own and lead the overall performance marketing strategy across all digital channels.
• Plan, execute, and scale campaigns across Google Ads, Meta (Facebook & Instagram), YouTube, and other paid platforms.
• Drive customer acquisition, retention, and revenue growth through data-driven decisions.
• Manage and optimize SEM, PPC, display, and paid social campaigns to maximize ROI.
• Lead budget planning, allocation, and forecasting across channels.
• Build and manage full-funnel marketing strategies (awareness → consideration → conversion → retention).
• Analyze campaign performance and continuously optimize CPA, ROAS, CTR, and conversion rates.
• Oversee email, SMS, and WhatsApp marketing strategies for lifecycle engagement.
• Collaborate with creative, content, and product teams to deliver high-performing ad creatives.
• Drive A/B testing strategies across creatives, landing pages, and funnels.
• Monitor competitor activities, market trends, and consumer behavior.
• Optimize website performance, landing pages, and conversion funnels.
• Lead, mentor, and manage the performance marketing team and external agencies.
• Present performance insights and growth strategies to leadership.

What makes you a perfect fit?

• 2+ years of experience in performance marketing / growth marketing.
• Proven track record of managing high-budget campaigns and scaling brands.
• Strong expertise in Google Ads, Meta Ads, and analytics tools (GA4, etc.).
• Deep understanding of D2C / e-commerce performance marketing.
• Experience with marketing automation tools and CRM platforms.
• Strong analytical mindset with the ability to translate data into strategy.
• Excellent leadership and team management skills.

You Are a Pro At

• Customer Acquisition Cost (CAC) & Return on Ad Spend (ROAS)
• Traffic-to-lead and lead-to-conversion ratios
• Funnel optimization & conversion rate improvement
• Customer Lifetime Value (CLTV)
• Multi-channel attribution and performance tracking
• Scaling campaigns profitably

You Ace The Following Powers

• Strategic Thinking
• Ownership & Accountability
• Data-Driven Decision Making
• Problem-Solving
• Leadership & Team Building
• Strong Communication & Stakeholder Management

Why should you jump on our bandwagon?

• Be part of one of India’s fastest-growing beauty brands
• Work with a young, dynamic, and creative team
• Opportunity to own and scale large marketing budgets
• Fast-track career growth in a high-impact role
• Flexible work culture & alternate Saturdays off
• Enjoy 50% employee discount on all RENEE products