Performance Marketing Manager

WishLink

Gurgaon

On-site

INR 2,500,000 - 4,500,000

Full time

3 days ago

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Benefits offered by this job

Competitive salary

Relocation bonus

Learning & development programs

Gym membership

Team outings

Health plans

Job summary

Seleqt by Wishlink is a fashion eCommerce platform in India seeking a hands-on Performance Marketing Manager to own scaled campaigns across Meta and Google. You will manage budgets, measure RoAS, and work closely with content, merchandising and the founders to drive growth.

You will run live campaigns from week one, manage technical setup, and ensure data health across pixels, Conversions API, GA4, and Merchant Center while reporting results and optimizing for higher ROAS.

Qualifications

4+ years of hands-on performance marketing at scale.
Experience with Meta Ads Manager and Google Ads.
Strong grasp of CAC, RoAS and budget ownership.
Experience in fashion/ecommerce is a plus.

Responsibilities

Execute and scale campaigns across Meta and Google.
Own budget allocation and unit economics.
Ensure pixel, Conversions API, GA4 health.
Create campaign reports and insights.
Collaborate with content, merchandising and founders.

Skills

Performance marketing

Meta Ads Manager

Google Ads

GA4 / Conversions API

Budget management

MMP

Tag Manager

Tools

GA4

Conversions API

Merchant Center

Google Tag Manager

Meta Ads Manager

Google Ads

Job description

About Seleqt by Wishlink

Seleqt by Wishlink is a fashion eCommerce platform for women. Seleqt brings your instagram fashion discovery into one place, trend curations handpicked and styled by creators, so people can shop what they eye for online, with confidence. We're early, moving fast, and building the brand from the ground up.

Wishlink was founded by 3 friends from college, Chandan , Shaurya , and Divyansh , with a shared passion to solve real-world problems at scale and consume content for hours (XD). We started Wishlink in January 2022 when we discovered products on social media that we wanted to buy but could not (in some cases, actually did)! We are based out of Gurugram. We have recently raised a series B round of $17.5M backed by leading global investors including Vertex Ventures SE Asia & India, Fundamentum and Elevation Capital.

The Role

We're looking for a Performance Marketing Manager to own scaled performance marketing across Meta and Google end to end - campaign execution, technical setup, budget allocation, and reporting. Our performance marketing and RoAS are growing, and we need someone who can scale that growth without losing grip on the mechanics underneath it.

You'll be the person who knows, at any moment, whether a rupee of ad spend is actually working or just looking like it is.

This is a hands-on senior role: you'll be running live campaigns from week one, actively involved in technical setup, reporting, and budget calls, working closely with the content and creative teams, merchandising, and the founders.

What You'll Own

Campaign execution & scaling: run and scale performance campaigns across Meta (Awareness, Traffic, Sales - Catalog and Creator Video formats) and Google (Search, Shopping/Performance Max, Display).
Budget & unit economics: own budget allocation across campaign types and audiences based on real CAC and RoAS, not just platform-reported dashboards.
Technical & integration ownership: own pixel and Conversions API health on Meta, GA4 and Enhanced Conversions on Google, and Merchant Center feed health — you fix these yourself, not wait on platform support.
Creative & audience testing: design and run structured tests - we test messaging pillars in Awareness before scaling winners into Traffic and Sales, and you'll own that pipeline end to end.
Attribution & reporting: build and maintain campaign reporting at audience and creative level, cross-referenced against our own backend order data, not just what the ad platform claims.
Cross-functional delivery: work closely with content and creative on ad assets, and with merchandising on what to actually promote.
Diagnosis & fixes: catch and resolve delivery or tracking issues — a broken pixel, an eligibility error, a reporting discrepancy — without waiting for someone else to notice first.

What We're Looking For

4+ years running performance marketing at real scale - hands-on execution across both Meta Ads Manager and Google Ads, not just strategy oversight. Over 30L monthly spends.
Genuine technical fluency - comfortable in MMP, Events Manager, Conversions API setup, Google Tag Manager/GA4, Merchant Center.
Strong quantitative instincts - you question a RoAS number before acting on it, not report it at face value.
Ownership of budget calls - real accountability for CAC/RoAS outcomes, not just campaign uptime.
eCommerce experience - experience in fashion/D2C ecommerce, or with creator-led paid amplification.
Bonus: you have a knack of creative inputs.

Why Join Us?

Build the performance engine for a fashion marketplace from the ground up - your campaigns shape how India discovers and shops fashion trends.
High ownership, high velocity - a lean, senior-heavy team where your work ships and matters.
Work at the intersection of creators, fashion, and commerce - the most exciting space in Indian consumer right now.

Perks and Benefits

We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.