Associate Vice President Marketing

upGrad; Bengaluru; On-site; INR 4,500,000 - 8,000,000; Full time

Job summary

upGrad is seeking an Associate Vice President of Marketing to shape global perceptions and drive growth. You will own the marketing strategy across brand, growth, GTM, demand generation, and performance, aligning with business goals and revenue targets.

You will lead a high-performing marketing organisation, guide budgets, collaborate with Product, Sales, and Finance, and leverage data, AI, and emerging channels to scale campaigns, improve ROI, and strengthen brand leadership in education and

Qualifications

• 12+ years of marketing experience.
• Experience leading large consumer/digital businesses.
• Strong storytelling and stakeholder management skills.
• Entrepreneurial mindset for fast-paced growth.

Responsibilities

• Own the overall marketing strategy aligned to growth goals.
• Define positioning, messaging, and category narratives across key audiences and markets.
• Lead GTM strategy for new products, programmes, partnerships, and launches.
• Build scalable demand-generation engines across digital channels, content, partnerships, influencers, events, and emerging channels.
• Drive leads, applications, enrolments, and revenue in partnership with business and sales teams.

Skills

Marketing leadership

Brand strategy

Growth marketing

Performance marketing

Team leadership

Job description

Designation - Associate Vice President - Marketing

Department - Marketing

Experience Range - 12+ years

About upGrad:

upGrad is one of India's leading higher edtech platforms, serving millions of learners across 100+ countries with strong university and industry partnerships. With a mission to enable career success through outcome-driven learning, upGrad is now building its next growth engine focused on undergraduate learners across India.

Why This Role Matters

As AVP - Marketing, you will shape how upGrad is perceived, chosen, and experienced by learners globally. You will own the marketing strategy and engine across brand, growth, GTM, demand generation, and performance, with a clear mandate to drive both brand equity and business growth.

What You Will Do

• Own the overall marketing strategy aligned to business and growth goals.
• Define positioning, messaging, and category narratives across key audiences and markets.
• Build upGrad's brand leadership across education, careers, technology, and AI.

GTM & Demand Generation

• Lead GTM strategy for new products, programmes, partnerships, and launches.
• Build scalable demand-generation engines across digital, content, partnerships, influencers, events, and emerging channels.
• Drive qualified leads, applications, enrolments, and revenue in partnership with business and sales teams.

Growth & Performance

• Own marketing efficiency and key metrics including CAC, CPL, conversion, ROI, and revenue contribution.
• Build a diversified, data-driven acquisition engine and continuously optimize channels, spends, and funnel performance.
• Leverage AI, technology, and experimentation to improve marketing effectiveness.

Communications

• Build distinctive campaigns and thought leadership that strengthen brand preference and visibility.
• Build and lead a high-performing, multidisciplinary marketing organisation.
• Manage agencies and strategic partners.
• Work closely with Product, Business, Sales, Finance, and Leadership to connect marketing to business outcomes.

What We're Looking For

• 12+ years of marketing experience, with experience leading large-scale consumer/digital businesses.
• Proven track record across brand, growth, performance, and GTM.
• Strong commercial orientation with experience managing significant marketing budgets.
• Experience building and scaling high-performing marketing teams.
• Excellent understanding of data, analytics, digital marketing, and emerging AI-led marketing.
• Strong storytelling, strategic thinking, and stakeholder-management skills.
• Entrepreneurial mindset and ability to operate in a fast-paced, high-growth environment.