Senior Manager - Marketing and Brand Strategy

Future Varsity Education Group; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Future Varsity Education Group is seeking a Senior Manager - Marketing & Brand Strategy to lead cross-brand marketing and shaping distinctive education brands. You will partner with Leadership to define brand positioning and storytelling, and to drive integrated campaigns across digital, social, events, print, and emerging channels, impacting thousands of students’ decisions.

You will mentor the in-house creative team, collaborate with external agencies, and translate business objectives into

Qualifications

• 5–10+ years in Creative Strategy or Brand Management.
• Portfolio demonstrating multi-channel campaigns across brands.
• Experience leading teams and collaborating with agencies.
• Ability to innovate with AI-powered channels and tools.

Responsibilities

• Define and execute Marketing & Brand strategies across multiple brands.
• Lead integrated campaigns across digital, social, admissions, events, websites, print, outdoor, influencer marketing, and AI channels.
• Mentor in-house creative team and collaborate with external partners to bring bold ideas to life.
• Develop differentiated brand positioning, messaging, and visual identities for diverse brands.
• Create campaigns that drive awareness, engagement, enquiries, and admissions.
• Translate business objectives into compelling storytelling and ensure strong governance.

Skills

Brand strategy

Creative leadership

Integrated marketing

Campaign storytelling

Job description

At Future Varsity Education Group, we believe education brands should inspire, not just inform. With over two decades of excellence in higher education, we're building one of India's most dynamic portfolios of future-focused institutions across Business, Design, Sports, Healthcare, Entrepreneurship, Finance, Technology, and emerging career domains.

About the Role

As the Senior Manager - Marketing & Brand Strategy in the Marketing Function you will play a pivotal role and work in close collaboration with the Leadership and contribute towards building a distinctive and enduring education brand. It's an opportunity to shape how thousands of students discover their future, influence multiple brands with unique identities, and create campaigns that deliver real business impact.

Your ambit of responsibilities

• You will be involved along with the Leadership in determining and executing on the Marketing & Brand strategies across the multiple brands within the Future Varsity Education group.
• From defining brand positioning and story telling to leading integrated campaigns across digital, social media, admissions, events, websites , print, outdoor, influencer marketing and emerging AI-powered channels, you will shape every stage of the student journey.
• You will work closely with the business leaders while mentoring the in-house creative team and collaborating with external partners to bring bold ideas to life.
• Develop differentiated brand positioning, messaging, and visual identities for diverse brands of the group.
• Develop integrated campaigns that drive awareness, engagement, enquiries, and admissions.
• Translate business objectives into compelling creative ideas and impactful storytelling.
• Guide designers, content creators, video editors, photographers, and agency partners to deliver exceptional work.
• Champion innovation by leveraging AI tools and emerging creative technologies to enhance productivity and creativity.
• Build scalable creative processes, strengthen brand governance, and continuously elevate the quality of our marketing.

Who we are looking for

• 5 - 10 + years of relevant experience in Creative Strategy, Brand Management, Advertising, Integrated Marketing, or Creative Leadership, with a portfolio that demonstrates your ability to build brands and deliver campaigns across multiple channels.
• Background of having worked with Creative Agencies will carry more weightage.
• Experience managing multiple brands, business units, or product portfolios will be a significant advantage.
• Someone who enjoys solving business challenges through creativity, inspires teams to do their best work and thrives in a fast-paced, high-growth environment.
• The ability to move comfortably between strategy, creativity and execution.