Head - Marketing & Brand Strategy

Future Varsity Education Group; Mumbai; On-site; INR 4,500,000 - 6,500,000; Full time

Job summary

Future Varsity Education Group seeks a Head - Marketing & Brand Strategy to drive the creative vision and brand strategy across its expanding portfolio of education brands. You will shape brand identities, craft messaging, and lead campaigns that engage thousands of students and influence admissions decisions.

You will collaborate with senior leaders, mentor the in-house team, and work with partner agencies to deliver integrated, high-impact campaigns.

Qualifications

• 12–15+ years of relevant experience in Creative Strategy, Brand Management, Advertising, Integrated Marketing, or Creative Leadership.
• Experience with Creative Agencies will carry weightage.
• Experience managing multiple brands, business units or product portfolios.

Responsibilities

• Lead the creative vision and Marketing & Brand strategizing across multiple brands within Future Varsity Education Group.
• Define brand positioning and storytelling; lead integrated campaigns across digital, social, admissions, events, websites, print, outdoor and AI-powered channels.
• Mentor in-house creative team and collaborate with external partners to bring bold ideas to life.
• Develop differentiated brand positioning, messaging and visual identities for diverse brands.

Skills

Brand Strategy

Creative Leadership

Integrated Marketing

Digital Campaigns

Job description

At Future Varsity Education Group, we believe education brands should inspire, not just inform. With over two decades of excellence in higher education, we're building one of India's most dynamic portfolios of future-focused institutions across Business, Design, Sports, Healthcare, Entrepreneurship, Finance, Technology, and emerging career domains.

About the Role

As we scale, we are looking for a Head - Marketing & Brand Strategy who can help build not just a marketing function, but a distinctive and enduring education brand. It's an opportunity to shape how thousands of students discover their future, influence multiple brands with unique identities, and create campaigns that deliver real business impact.

Your ambit of responsibilities

• You will lead the creative vision and Marketing & Brand strategizing across the multiple brands within the Future Varsity Education group.
• From defining brand positioning and story telling to leading integrated campaigns across digital, social media, admissions, events, websites , print, outdoor, influencer marketing and emerging AI-powered channels, you will shape every stage of the student journey.
• You will work closely with the business leaders while mentoring the in-house creative team and collaborating with external partners to bring bold ideas to life.
• Develop differentiated brand positioning, messaging, and visual identities for diverse brands of the group.
• Develop integrated campaigns that drive awareness, engagement, enquiries, and admissions.
• Translate business objectives into compelling creative ideas and impactful storytelling.
• Guide designers, content creators, video editors, photographers, and agency partners to deliver exceptional work.
• Champion innovation by leveraging AI tools and emerging creative technologies to enhance productivity and creativity.
• Build scalable creative processes, strengthen brand governance, and continuously elevate the quality of our marketing.

Who we are looking for

• 12 - 15 + years of relevant experience in Creative Strategy, Brand Management, Advertising, Integrated Marketing, or Creative Leadership, with a portfolio that demonstrates your ability to build brands and deliver campaigns across multiple channels.
• Background of having worked with Creative Agencies will carry more weightage.
• Experience managing multiple brands, business units, or product portfolios will be a significant advantage.
• Someone who enjoys solving business challenges through creativity, inspires teams to do their best work and thrives in a fast-paced, high-growth environment.
• The ability to move comfortably between strategy, creativity and execution.