Marketing Manager | AI Skilling Company

Tamatar Talent; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Tamatar Talent in Bengaluru is seeking a Marketing Manager / Creative Director to lead a central marketing team and own the brand’s education-focused campaigns. This high-agency role requires fast execution and the ability to structure marketing efforts holistically with a solid understanding of AI-driven education markets.

You will replace the current team lead, drive cross-functional collaboration, and own creative strategy from concept to delivery, including social media, influencer

Qualifications

• 4+ years in marketing or brand building with proven results.
• Experience across performance and brand marketing, preferably in Education/Edtech.
• Hard skills: ad shoots management, project management, strategy, copywriting.
• Soft skills: strong social awareness for education brands and audience targeting; leadership.

Responsibilities

• Lead end-to-end marketing across social media, influencers, community, and creative strategy.
• Build a creative engine with the founder and own the funnel from ideas to deliverables.
• Define narratives for products/verticals and tie campaigns to brand positioning.
• Guide a team of editors, designers, and writers to maintain quality.
• Bridge performance, brand, and education marketing between consultants, agencies, and founders.

Skills

Ad shoots

Project management

Strategy

Copywriting

Social media

Team leadership

Stakeholder management

AI literacy

Job description

1 Line JD - High Agency role to structure and consolidate all marketing efforts and own the craft while building India’s fastest growing AI Skilling Brand

About The Org -

Business Model - B2C - Mostly Online programs with some offering offline immersions in AI certificate courses

Funding - Bootstrapped Org Size ~ 300

About The Role -

High Agency role that requires fast execution, and ability to structure marketing efforts holistically with a solid understanding over the world of AI and how it’s taking shape to be able to drive business outcomes

Role Name - Marketing Manager / Creative Director Position - Team Lead (Replacing an exiting team lead) Team - Central Marketing Team

Problems to be solved

• Immediate - Take KT from the leaving marketing lead, and take the charge of the team as soon as possible acting as the founder’s strategic and creative second brain
• Mid term - Bring structure to the efforts of the Marketing and content team to lead to successful outcomes, collaborating on high-level business strategy while entirely owning education
• Long term - Lead the marketing function entirely as a head of marketing without any involvement from the founder

Major Roles And Responsibilities

• Marketing Project Management (for a team size of 10). Own execution end to end across Social Media Management, Influencer Campaigns, Community Building, Creative Strategy
• Build a creative engine to brainstorm strategy with the founder, and own the funnel that turns loose ideas into sharp marketing deliverables - Videos, designs, content.
• Define narratives for products / verticals and tie each campaign to the brand’s overall positioning
• Work with and guide a team of video editors, graphic designers, and content writers and set the bar for quality
• Build a bridge for performance, brand and overall marketing efforts between consultants, agencies, internal teams, and the founder

Candidate Requirements

• 4+ Years of experience or equivalent proof of results in marketing / brand building
• Having dabbled with all sub-domains of marketing, from performance to brand building, preferably in Education / Edtech context
• Hard Skills - Ad shoots management, project management, strategy, copywriting
• Soft Skills - Should have a strong taste for what's relevant on socials and right for an education brand + should know how to speak the right things to the right audiences + Communication + AI Native + Team Leadership + Stakeholder Management

Non-Negotiables -

It’s a very hands-on and challenging role, not for comfort seekers. You need to be ready to get your hands dirty and write the copy, hook the video, or tweak the script yourself whenever needed.

Brownie Points for -

• The candidate has a strong linkedIn game and a strong personality that the team can look up to
• Strong patience to work in a high chaos build-and-break environment
• The candidate is a builder who can balance high-level strategy with ruthless, ground-level execution