Associate Vice President - Digital Acquisition - NBFC

Binarystar Searchx; Delhi, Mumbai; On-site; INR 3,500,000 - 5,500,000; Full time

Job summary

Binarystar Searchx is seeking a senior leader to define and drive digital acquisition strategy across social, search, affiliates, and partnerships in the BFSI/NBFC/Fintech space. You will own performance marketing campaigns from planning to optimization and build strong analytics frameworks to measure ROI and LTV.

You will lead a high-performing team, partner with product and tech for seamless onboarding journeys, ensure regulatory compliance, and continuously innovate with AI/ML and martech to

Qualifications

• MBA/PGDM in Marketing/Finance or equivalent.
• 12 - 15 years of experience in digital acquisition within BFSI/NBFC/Fintech.
• Proven expertise in performance marketing campaigns and marketing analytics.
• Strong analytical skills with proficiency in digital analytics tools (Google Analytics, Adobe Analytics, Power BI, etc.).
• Excellent leadership, communication, and stakeholder management abilities.

Responsibilities

• Digital Strategy & Growth: Define and execute digital acquisition strategies across multiple channels.
• Customer Acquisition: Drive new-to-credit and repeat customer acquisition through digital platforms.
• Performance Campaigns: Lead end-to-end planning, execution, and optimization of campaigns.
• Marketing Analytics: Establish analytics frameworks to track ROI, funnel, segmentation, and LTV.
• Channel Management: Oversee SEO/SEM, digital partnerships, and influencer campaigns.
• Technology Integration: Collaborate with product and tech teams for onboarding journeys.
• Compliance & Governance: Ensure adherence to NBFC regulatory guidelines in digital acquisition.
• Leadership: Build and mentor a digital acquisition and analytics team.
• Innovation: Explore AI/ML, martech, open banking APIs to strengthen acquisition.

Skills

Digital marketing expertise

Marketing analytics

Leadership & stakeholder management

Strong analytical skills

Education

MBA/PGDM in Marketing/Finance or equivalent

Tools

Google Analytics

Adobe Analytics

Power BI

Job description

• Digital Strategy & Growth: Define and execute digital acquisition strategies across multiple channels (social, search, affiliates, partnerships, fintech ecosystems).
• Customer Acquisition: Drive new-to-credit and repeat customer acquisition through digital platforms, ensuring cost-effective CAC (Customer Acquisition Cost).
• Performance Campaigns: Lead end-to-end planning, execution, and optimization of performance marketing campaigns across paid search, display, social, and programmatic channels.
• Marketing Analytics: Establish robust analytics frameworks to track campaign ROI, funnel conversion, customer segmentation, and lifetime value.
• Channel Management: Oversee SEO/SEM, digital partnerships, and influencer-led campaigns.
• Technology Integration: Collaborate with product and tech teams to enhance digital onboarding, e-KYC, and loan application journeys.
• Compliance & Governance: Ensure adherence to NBFC regulatory guidelines in digital acquisition processes.
• Leadership: Build and mentor a high-performing digital acquisition and analytics team.
• Innovation: Explore emerging digital trends (AI/ML, martech, open banking APIs) to strengthen acquisition.

Qualifications & Skills:

• MBA/PGDM in Marketing/Finance or equivalent.
• 12 - 15 years of experience in digital acquisition within BFSI/NBFC/Fintech.
• Proven expertise in performance marketing campaigns and marketing analytics.
• Strong analytical skills with proficiency in digital analytics tools (Google Analytics, Adobe Analytics, Power BI, etc.).
• Excellent leadership, communication, and stakeholder management abilities.