Vice President Digital Marketing

Recex.co; Navi Mumbai; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

Recex.co in Navi Mumbai is seeking a visionary Digital Marketing Leader to define and steer end-to-end growth initiatives in financial services. You will guide performance marketing across major channels, optimize CAC/LTV, and lead a cross-functional team to deliver impactful campaigns, content, and MarTech automations.

The role requires 15+ years in digital marketing, strong leadership, and knowledge of trading platforms and SEBI norms. MBA preferred with certifications in digital marketing.

Qualifications

• 15+ years of experience in digital marketing, preferably in financial services or fintech.
• Proven leadership in building and executing high-performing digital campaigns.
• Strong knowledge of trading platforms, investor behavior, and regulatory norms (SEBI).
• Experiences in managing large budgets and performance KPIs.
• Exceptional communication, analytical, and stakeholder management skills.

Responsibilities

• Define and lead end-to-end digital marketing strategy aligned with business goals.
• Lead digital transformation initiatives focused on customer acquisition and retention.
• Oversee paid campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms.
• Optimize CAC, LTV, and conversion funnels.
• Enhance brand visibility and content strategy in the broking space.
• Leverage CRM, marketing automation, and analytics tools for personalized and scalable marketing.
• Mentor a cross-functional marketing team and collaborate with product, sales, compliance, and tech teams.
• Drive onboarding, retention, and upsell journeys through UX and personalization.

Skills

Strategic Leadership

Digital Marketing

Performance Marketing

Brand Strategy

MarTech & Automation

Data Analytics

Team Leadership

Stakeholder Management

Education

MBA in Marketing or Digital Strategy

Digital Marketing Certifications

Tools

Google Analytics

Google Tag Manager

Marketing CRMs

Paid Media Platforms

Job description

Job Description:

Key Responsibilities

• Strategic Leadership:
• Define and lead end-to-end digital marketing strategy aligned with business goals.
• Lead digital transformation initiatives focused on customer acquisition and retention.
• Performance Marketing & ROI:
• Oversee paid campaigns across Google Ads, Meta, LinkedIn, programmatic platforms.
• Optimize customer acquisition costs (CAC), lifetime value (LTV), and conversion funnels.
• Brand and Content Strategy:
• Enhance digital brand visibility and positioning in a competitive broking space.
• Supervise creation of high-impact content, SEO/SEM strategies, and influencer engagement.
• MarTech & Automation:
• Leverage tools like CRM, marketing automation (e.g. Leasquared, Salesforce), and analytics platforms for personalized and scalable marketing.
• Implement robust data analytics and attribution models for informed decision-making.
• Team Leadership & Collaboration:
• Lead and mentor a cross-functional marketing team (content, performance, design, analytics).
• Collaborate with product, sales, compliance, and tech teams for campaign success.
• Customer Experience & Retention:
• Use analytics and customer insights to improve onboarding, retention, and upsell journeys.
• Drive app engagement and website conversions through UX and personalization.

Key Requirements

• 15+ years of experience in digital marketing, preferably in financial services or fintech.
• Proven leadership in building and executing high-performing digital campaigns.
• Strong knowledge of trading platforms, investor behavior, and regulatory norms (SEBI).
• Expertise in tools like Google Analytics, Tag Manager, marketing CRMs, and paid media platforms.
• Experience managing large budgets and performance KPIs.
• Exceptional communication, analytical, and stakeholder management skills.

Preferred Qualifications

• MBA in Marketing, Digital Strategy, or related field.
• Certifications in Digital Marketing (Google, Meta, etc.) or Financial Services Marketing.