Exec. Social Media Content Creator

Fluidscapes; Mumbai; On-site; INR 400,000 - 700,000; Full time

Job summary

Fluidscapes in Mumbai is seeking a content creator who lives on social platforms and uses AI tools daily, not as a gimmick, but as leverage. Youll own the pipeline from idea to published post across our channels, producing copy, visuals, and short-form video that earns attention in feeds that dont want to give it.

AI helps you move faster and try more; taste, judgment, and platform fluency are still on you.

Qualifications

• 2-4 years creating content for brands or as a creator with an audience you grew yourself.
• A portfolio or handles we can actually look at, links beat resumes.
• Demonstrated, specific use of AI tools in your workflow and what you built.
• Strong copywriting: hooks, captions, scripts for short-form content.
• Editing skills in CapCut or Premiere and basic design in Figma/Canva.
• Fluency in at least 2 of Instagram Reels, LinkedIn, YouTube Shorts, X.
• Analytics literacy with platform insights and tools like Sprout or Later.
• Self-directed; can take vague briefs and deliver three angles.

Responsibilities

• Plan, write, shoot, edit, and create content for Instagram, LinkedIn, X, YouTube Shorts, and emerging platforms.
• Use generative AI tools to accelerate ideation, drafting, image generation, video editing and voiceover.
• Build and maintain prompt libraries and reusable AI workflows for the team.
• Turn one source into 10+ platform-native assets.
• Stay on top of trends and translate them into content within hours.
• Write captions and hooks that stop the scroll and create retention.
• Track performance and iterate based on data to improve results.
• Engage in comments and DMs in brand voice; spot share-worthy moments.
• Collaborate with designers, paid social, brand, PM, and exec stakeholders without bottlenecks.

Skills

Content creation

Copywriting

Video editing

Design basics

AI workflow

Platform fluency

Analytics literacy

Self-directed

Tools

CapCut

Premiere

Figma

Canva

Sprout

Later

Job description

What Were Looking For

• 2-4 years creating content for brands or as a creator with an audience you grew yourself
• A portfolio or handles we can actually look at, links beat resumes
• Demonstrated, specific use of AI tools in your workflow (not "Ive used ChatGPT", what did you build, what did it replace, what got faster)
• Strong copywriting: short-form hooks, captions, scripts
• Working video editing skills (CapCut, Premiere, or equivalent) and basic design (Figma or Canva)
• Native fluency in at least 2 of: Instagram Reels, LinkedIn, YouTube Shorts, X
• Sharp eye for when AI output is good enough to ship vs. when it screams "AI made this"
• Analytics literacy, comfortable in native platform insights and tools like Sprout, Later, or similar
• Self-directed; can take a vague brief and come back with three angles

Nice to Have

• Built an audience of your own on any platform
• Photography or motion design background
• Experience with AI video (Sora, Runway, Veo) or AI avatars (HeyGen, Synthesia)

What This Role Is Not

• A pure scheduler/coordinator role, youre a maker
• A "post the assets the agency sends" job, you generate the work
• A place to hide behind AI, if everything you ship looks generic, this wont work out

About the Role

Were looking for a content creator who lives on social platforms and uses AI tools as part of their daily workflow, not as a gimmick, but as leverage. Youll own the pipeline from idea to published post across our channels, producing copy, visuals, and short-form video that earns attention in feeds that dont want to give it. AI helps you move faster and try more; taste, judgment, and platform fluency are still on you.

What Youll Do

• Plan, write, shoot, edit, and create content for Instagram, LinkedIn, X, YouTube Shorts, and emerging platforms (mix depends on brand)
• Use generative AI tools (ChatGPT, Claude, Gemini, Midjourney, DALL E, Sora, Runway, ElevenLabs, Descript, CapCut AI, etc.) to accelerate ideation, drafting, image generation, video editing, voiceover, and repurposing
• Build and maintain prompt libraries, custom GPTs, and reusable AI workflows for the team
• Turn one piece of source material (a podcast, a launch, an exec interview) into 10+ platform-native assets
• Stay on top of platform trends, audio, formats, and algorithm shifts, and translate them into content within hours, not weeks
• Write captions and hooks that actually stop the scroll; cut video that holds retention past 3 seconds
• Track performance (saves, shares, watch time, CTR, follower growth) and use the data to kill whats not working
• Engage in comments and DMs in brand voice; spot community/UGC moments worth amplifying
• Collaborate with designers, paid social, brand, PM, and exec stakeholders without becoming a bottleneck