Associate Site Merchandiser

Uplers Solutions Private Limited.; Bengaluru; Hybrid; INR 300,000 - 500,000; Full time

Job summary

Uplers Solutions Private Limited. is seeking an Associate Site Merchandiser for the Amazon Business India Growth Marketing team in India. You will drive organic B2B acquisitions, optimize business.amazon.in pages, and support outbound customer engagement across email and push channels.

Work hybrid with strong ownership and curiosity. Collaboration with marketing, product, design, and analytics will help improve page performance, campaigns, and conversion rates.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 1–3 years of experience in digital marketing, site merchandising, SEO, or e-commerce operations
• Strong understanding of SEO fundamentals — on-page optimization, keyword research tools
• Proficiency in Excel/Google Sheets and comfort working with data and metrics
• Solid communication skills — ability to write clear, compelling copy and present data-driven updates
• Self-driven with demonstrated ability to manage and prioritize multiple workstreams independently

Responsibilities

• Own the creation, merchandising, and optimization of information and category pages on business.amazon.in
• Conduct weekly audits of page experience, Core Web Vitals, and crawl health; flag and resolve issues proactively
• Monitor organic traffic trends and keyword rankings; prepare weekly SEO updates for WBR
• Collaborate with the agency and engineering teams to implement technical SEO improvements (schema markup, sitemap updates, canonical tags)
• Maintain a tracker of all SEO experiments, outcomes, and learnings
• meta-tag management, and internal linking strategy
• Conduct A/B tests on page layouts, CTAs, and content to improve conversion rates and engagement
• Coordinate with design and creative teams to produce high-quality visual assets for pages
• Maintain a page calendar to ensure timely updates for topical events, promotions, and product launches
• Maintain details of expenses incurred on SEO
• Plan, execute, and track performance of outbound campaigns across email, push notification, and WhatsApp channels
• Identify segmentation and personalization opportunities to improve outreach effectiveness
• Own campaign calendar and ensure on-time deployment of all scheduled communications
• Draft and bar-raise creative copy and templates; ensure messaging is consistent, engaging, and aligned with brand guidelines
• Monitor campaign KPIs (open rate, CTR, conversion, unsubscribe rate) and provide weekly performance analysis

Job description

Experience: 1.00 + years

Salary: INR 300000-500000 / year (based on experience)

Shift: (GMT+05:30) Asia/Kolkata (IST)

Opportunity Type: Hybrid ()

Placement Type: Full time Permanent Position

(*Note: This is a requirement for Uplers)

What do you need for this opportunity?

Site Merchandiser, E-commerce Merchandiser, Onsite Merchandiser, Email Marketing, Outbound marketing

Role Summary

The Associate Site Merchandiser for the Amazon Business India Growth Marketing team will play a pivotal role in driving organic b2b acquisitions, optimizing business.amazon.in pages, and supporting outbound customer engagement across email and outbound. This role demands high ownership, bias for action, willingness to learn and be curious, and the ability to invent and simplify on a daily basis. You will collaborate with cross-functional teams including marketing, product, design, and analytics to deliver measurable improvements in b2b acquisition, page performance, and campaign effectiveness.

Key Responsibilities

SEO Execution

• Own the creation, merchandising, and optimization of information and category pages on business.amazon.in
• Conduct weekly audits of page experience, Core Web Vitals, and crawl health; flag and resolve issues proactively
• Monitor organic traffic trends and keyword rankings; prepare weekly SEO updates for WBR
• Collaborate with the agency and engineering teams to implement technical SEO improvements (schema markup, sitemap updates, canonical tags)
• Maintain a tracker of all SEO experiments, outcomes, and learnings
• meta-tag management, and internal linking strategy
• Conduct A/B tests on page layouts, CTAs, and content to improve conversion rates and engagement
• Coordinate with design and creative teams to produce high-quality visual assets for pages
• Maintain a page calendar to ensure timely updates for topical events, promotions, and product launches
• Maintain details of expenses incurred on SEO

Outbound Marketing (Email and Push)

• Plan, execute, and track performance of outbound campaigns across email, push notification, and WhatsApp channels
• Identify segmentation and personalization opportunities to improve outreach effectiveness
• Own campaign calendar and ensure on-time deployment of all scheduled communications
• Draft and bar-raise creative copy and templates; ensure messaging is consistent, engaging, and aligned with brand guidelines
• Monitor campaign KPIs (open rate, CTR, conversion, unsubscribe rate) and provide weekly performance analysis

Basic Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field
• 1–3 years of experience in digital marketing, site merchandising, SEO, or e-commerce operations
• Strong understanding of SEO fundamentals — on-page optimization, keyword research tools (Google Search Console, SEMrush, Ahrefs, or similar)
• Proficiency in Excel/Google Sheets and comfort working with data and metrics
• Solid communication skills — ability to write clear, compelling copy and present data-driven updates
• Self-driven with demonstrated ability to manage and prioritize multiple workstreams independently

Preferred Qualifications

• Experience in B2B e-commerce or marketplace marketing
• Exposure to SQL for querying data and deriving campaign/page insights

About The Team

You will be joining the Amazon Business India Growth Marketing team — a data-driven group with high ownership, bias for action, and a culture of continuous learning and innovation on behalf of customers. The role is best suited for someone excited to work on new ideas, who appreciates challenges, and is looking for a position with significant career growth opportunity. Our team operates at the intersection of product, analytics, and customer engagement, building scalable marketing solutions that power business customer acquisition and retention across India.