Associate - SEO

GoDigit; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Darwinbox Digital Solutions Pvt. Ltd. is seeking an SEO Specialist to enhance website sections, grow traffic and generate leads. You will perform keyword research, implement content recommendations, and optimise on-page elements to improve organic search performance.

You will collaborate with developers, editors, and marketers to ensure SEO best practices across new code and content, while managing PPC campaigns and analyzing performance data for ROI.

Qualifications

• Experience conducting keyword research and implementing SEO recommendations.
• Proficient with SEO tools like SEMrush or Google Keyword Planner.
• Familiarity with PPC campaigns and analytics to maximize ROI.

Responsibilities

• Responsible for different sections of our website and growing its traffic and leads.
• Perform ongoing keyword research including discovery and expansion of keyword opportunities.
• Research and implement content recommendations for organic SEO success.
• Optimise copy and landing pages for search engine optimization.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practices are implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Executing tests, collecting and analysing data, identifying trends and insights for ROI in paid search campaigns.
• Tracking, reporting and analysing website analytics, PPC initiatives and campaigns.
• Monitoring campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search engine marketing campaigns.

Skills

Keyword research

SEO fundamentals

On-page optimization

Link building

Content optimization

Web analytics

Paid search / PPC

Tools

SEMrush

Google Keyword Planner

Job description

• Responsible for different sections of our website and growingits traffic and leads.
• Performing ongoing keyword research including discovery andexpansion of keyword opportunities.
• Researching and implementing content recommendations fororganic SEO success.
• Conduct simple keyword research and use SEO guidelines toincrease web traffic.
• Experience with tools such as SEMrush, Google KeywordPlanner, or any other.
• Optimising copy and landing pages for search engineoptimization.
• Research and analyse competitor advertising links.
• Develop and implement link building strategy.
• Work with the development team to ensure SEO best practicesare properly implemented on newly developed code.
• Work with editorial and marketing teams to drive SEO incontent creation and content programming.
• Recommend changes to website architecture, content, linkingand other factors to improve SEO positions for target keywords.
• Executing tests, collecting and analysing data, identifyingtrends and insights in order to achieve maximum ROI in paid searchcampaigns.
• Tracking, reporting and analysing website analytics,pay-per-click (PPC) initiatives and campaigns.
• Monitoring campaign expenses, staying on budget, estimatingmonthly costs and reconciling discrepancies.
• Optimize copy and landing pages for paid search enginemarketing campaigns.
• Research and analysecompetitor advertising links .