Seo Specialist

Jcbl; Mohali; On-site; INR 300,000 - 600,000; Full time

Benefits offered by this job

6 Days working

Job summary

Jcbl in Mohali, India is seeking an SEO specialist to own and execute the organic search strategy for the company’s websites. You will handle technical audits, on-page optimization, content SEO and off-page/link building, collaborating with content, design and development teams to implement best practices.

You will conduct keyword research, optimize meta tags, headers, internal links and URL structures, while driving local SEO and AI-related optimizations.

Qualifications

• Own SEO strategy and execution across assigned websites including technical SEO and on-page optimization
• Conduct technical audits (crawlability, indexing, site speed, Core Web Vitals, structured data, mobile usability) and drive fixes with dev teams
• Perform keyword research and competitor analysis to identify content and ranking opportunities
• Plan and optimize on-page elements (meta tags, headers, internal linking, URL structure)
• Build and execute link-building and off-page strategies to strengthen domain authority
• Track, analyze and report organic performance using GA4, GSC and SEO tools
• Collaborate with content, design and dev teams to implement SEO best practices
• Support local SEO / Google Business Profile
• Drive AEO (featured snippets, People Also Ask) and GEO optimization for AI engines
• Stay updated on algorithm changes and AI search trends to adjust strategy

Responsibilities

• Own and execute the SEO strategy for assigned sites across technical and on-page SEO
• Perform technical audits and coordinate fixes with development teams
• Conduct keyword research and competitor analysis to uncover opportunities
• Plan meta tags, headers, internal linking and URL structures for pages and content
• Lead link-building and off-page activities to improve authority
• Monitor performance using GA4, GSC and SEO tools and report findings
• Collaborate with content/design/dev teams to apply SEO best practices
• Assist with local SEO and Google Business Profile optimization
• Develop strategies for AI-driven SEO like AEO and GEO
• Stay current with SEO trends and algorithm updates to refine tactics

Skills

SEO strategy

Technical SEO

On-page optimization

Content SEO

Link building

Keyword research

Analytics

Local SEO

AEO

GEO

AI/Zero-click

Cross-functional

Tools

GA4

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Job description

6 Days working

• Own SEO strategy and execution across assigned websites technical SEO, on-page optimisation, content SEO and off-page/link building.
• Conduct technical SEO audits (crawlability, indexing, site speed, Core Web Vitals, structured data, mobile usability) and drive fixes with development teams.
• Perform keyword research and competitor analysis to identify content and ranking opportunities.
• Plan and optimise on-page elements — meta tags, headers, internal linking, URL structure — across web pages and blog content.
• Build and execute link-building and off-page strategies to strengthen domain authority.
• Track, analyse and report on organic performance using Google Search Console, GA4, and SEO tools (SEMrush, Ahrefs, Screaming Frog, or similar).
• Collaborate with content, design and web development teams to implement SEO best practices in new pages, campaigns and site changes.
• Support local SEO / Google Business Profile optimisation where relevant.
• Drive AEO (Answer Engine Optimisation) — structuring content to win featured snippets, People Also Ask, and voice/answer-box placements.
• Drive GEO (Generative Engine Optimisation) — optimising content for visibility and citation in AI-generated answers across ChatGPT, Google AI Overviews, Perplexity and similar generative engines.
• Apply new-age SEO practices — E-E-A-T signals, entity-based and topical authority building, structured data for AI comprehension, and content formats suited to zero-click and conversational search.
• Assist with broader digital marketing activities — social media, paid campaigns, email — as business needs require.
• Stay current with search engine algorithm updates, AI search developments and industry trends, and adjust strategy accordingly.