Seo Analyst

NJ Group; Surat; On-site; INR 350,000 - 900,000; Full time

Job summary

NJ Group in Surat is seeking an experienced SEO Specialist to drive organic growth and improve online visibility. You will perform keyword research, competitive analysis, and technical audits while collaborating with content teams to optimize metadata, headings, and internal links.

The role emphasizes data-driven reporting, backlink management, and staying updated with search engine trends. Strong English communication and proficiency with GA, GSC, and Ahrefs are essential.

Qualifications

• 2+ years of relevant SEO experience
• Strong command of English both written and verbal
• Proficiency with GA, GSC, Ahrefs, and similar tools
• Ability to analyze data and report insights
• Up-to-date with SEO trends and algorithm updates

Responsibilities

• Perform keyword research and competitive analysis to identify organic growth opportunities.
• Write and optimize metadata, headings, and internal linking structures.
• Conduct SEO audits to resolve technical issues like broken links, duplicate content, crawl errors, and indexing.
• Develop and implement SEO strategies to increase visibility and organic traffic.
• Manage backlink profiles and support link-building and outreach.
• Conduct competitor analysis to identify trends and opportunities in SEO and SMO.
• Generate and analyze website traffic and performance reports for optimization.
• Collaborate with content team to create and optimize content for SEO/SMO.
• Manage and optimize social media accounts to increase brand awareness and website traffic.
• Plan and execute social media campaigns and measure their effectiveness.
• Prepare regular reports on keyword rankings and search visibility.

Skills

SEO strategy

Keyword research

Analytics tools

Content collaboration

Communication

Data analysis

2+ years SEO experience

Tools

Google Analytics

Google Search Console

Ahrefs

Job description

• Conduct keyword research and competitive analysis to identify opportunities for organic growth.
• Write and optimize metadata, headings, and internal linking structures.
• Conduct SEO audits to identify and resolve technical issues such as broken links, duplicate content, crawl errors, and indexing issues.
• Develop and implement SEO strategies to improve clients website visibility and increase organic traffic.
• Manage backlink profiles and support link-building and outreach activities.
• Conduct competitor analysis to identify trends, opportunities, and areas for improvement in SEO and SMO efforts.
• Generate and analyse website traffic and performance reports to identify areas for improvement and optimization.
• Collaborate with the content team to create and optimize content for SEO and SMO purposes.
• Manage and optimize social media accounts to increase brand awareness, engagement, and website traffic.
• Plan and execute social media campaigns and measure their effectiveness.
• Prepare regular reports on keyword rankings, search visibility, organic traffic, and overall SEO performance.

Key Requirements:

• Good verbal and written communication skills in English.
• Proficiency in Google Analytics, Google Search Console, Ahrefs, and other SEO/SMO analytics tools.
• Result-oriented approach with a strong focus on increasing organic website traffic and improving search visibility.
• Strong reporting and data analysis skills.
• Ability to stay up to date with the latest SEO trends, search engine algorithm updates, and industry best practices.
• Minimum 2 years of relevant work experience in SEO.