Associate Product Manager

Keka Technologies Private Limited; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

Flam is building next-generation interactive media through AI-native technology. We are seeking an Associate Product Manager to work with Product, Engineering, Design, Data, Sales, and Customer Success to build and scale our Interactive Native Ads platform.

You will translate business needs into PRDs, collaborate across teams, and drive product improvements for advertisers, publishers, and end users. You will gather requirements, analyze performance using KPIs, and help shape a fast-growing

Qualifications

• Strong analytical and problem-solving skills.
• Ability to work effectively with cross-functional teams.
• Ownership mindset with attention to detail.
• Willingness to learn quickly in a fast-paced startup.

Responsibilities

• Define product vision and roadmap with senior PMs.
• Gather customer requirements from advertisers, publishers, and stakeholders.
• Translate requirements into PRDs, user stories, and acceptance criteria.
• Collaborate with Engineering, Design, and QA to deliver features.
• Conduct market, customer, and competitor research to identify opportunities.
• Analyze product performance using KPIs such as CTR, engagement, viewability, conversions, and revenue.
• Prioritize features based on impact, value, and effort.
• Support product launches and partner with cross-functional teams across the lifecycle.

Skills

Analytical thinking

Cross-functional collaboration

Ownership mindset

Quick learner

Tools

SQL

GA4

Looker

Job description

Flam is building the next generation of interactive media through its content format. We are an AI-native technology company transforming how brands and consumers interact through immersive, interactive content. Our technology enables rich, app-less experiences that can be launched instantly on smartphones, creating a fundamentally different way for brands to engage consumers. We are backed by leading investors and already work with some of the world's largest brands. We are now building Flicks, our interactive media format for the US market.

Role Overview

As an Associate Product Manager, you'll work closely with Product, Engineering, Design, Data, Sales, and Customer Success teams to build and scale our Interactive Native Ads platform.

You'll help define product requirements, conduct market research, work with engineering to deliver features, analyze product performance, and improve the experience for advertisers, publishers, and end users. This role is ideal for someone who enjoys solving complex product problems, loves learning, and wants to build products in the fast-growing AdTech ecosystem.

Responsibilities

Work closely with senior Product Managers to define product vision and roadmap.

Gather customer requirements from advertisers, publishers, and internal stakeholders.

Translate business requirements into detailed Product Requirement Documents (PRDs), user stories, and acceptance criteria.

Partner with Engineering, Design, and QA teams to deliver high-quality product releases.

Conduct market, customer, and competitor research to identify new product opportunities.

Analyze product performance using data and advertising KPIs such as CTR, engagement rate, interaction rate, viewability, completion rate, conversions, and revenue.

Define success metrics and monitor feature performance after launch.

Prioritize features based on customer impact, business value, and engineering effort.

Support product launches and collaborate with cross-functional teams throughout the product lifecycle.

Continuously identify opportunities to improve the advertiser and publisher experience.

What You'll Build / You'll contribute to products including:

Interactive Native Ads

HTML5 Ad Experiences

Campaign Creation and Management Tools

Publisher Monetization Solutions

Ad Analytics and Reporting

Interactive Commerce and Lead Generation Experiences

AI-assisted Creative Workflows

Qualifications Required

0–1 years of experience in Product Management, Business Analysis, Software Engineering, or a related field.

Strong analytical and problem-solving skills.

Ability to work effectively with cross-functional teams.

Strong ownership mindset with attention to detail.

Ability to learn quickly and thrive in a fast-paced startup environment.

Before You Apply

Candidates should have a foundational understanding of the digital advertising ecosystem, including how ads are bought, served, measured, and optimized across web and mobile platforms.

A strong curiosity for AdTech is essential. We value candidates who actively explore industry trends, understand emerging advertising technologies, and continuously learn about topics such as:

Native Advertising

Programmatic Advertising

Ad Serving

SSPs, DSPs, and Ad Exchanges

OpenRTB

DV360

CM360

Viewability & Measurement

Publisher Monetization

Attribution and Analytics

Nice to Have Experience or familiarity with one or more of the following:

Digital Advertising or AdTechSQL and data analysis

REST APIs

A/B Testing and Experimentation

Analytics tools such as GA4, Mixpanel, Looker, or Tableau

What Success Looks Like within your first six months, you will:

Deliver multiple production-ready features.

Build a strong understanding of the AdTech ecosystem.

Improve advertiser and publisher experiences through data-driven product decisions.

Collaborate effectively with Engineering and Design to ship impactful products.

Become a trusted contributor to Flam's Interactive Native Ads platform.

Why Join Flam?

Build products used by leading brands and publishers.

Work on cutting-edge advertising technology.

Learn directly from experienced product and engineering leaders.

Take ownership from day one in a fast-moving startup.

Shape the future of interactive advertising at scale.