Associate Performance Marketing

AdYogi; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

AdYogi is seeking a capable Digital Media Planner to assist in crafting digital media plans, maintain strict budget oversight, and update clients on timelines and performance. The role demands robust knowledge of online media fundamentals and ability to translate data into actionable recommendations.

Key responsibilities include presenting strategy options, managing budgets over 2CR, and conducting client meetings to discuss performance and future opportunities.

Qualifications

• 1+ years of experience (Agency background) with a masters degree in similar field.
• In-depth knowledge of full funnel of an ecommerce website.
• Google & FB certification.
• Excellent analytical and problem-solving skills.
• Strong written and oral communication skills.
• Should have handled budgets over 2CR for marketing campaigns.
• Self-directed and capable of working in a fast-paced environment.
• Project Management and multitasking.
• Astute business sense and analytical ability with great articulation skills.

Responsibilities

• Assist the team in the development of digital media plan options and recommendations.
• Maintain accurate budget control and flow of media activity and update client on the timeline/consistent basis.
• Demonstrate a strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
• Provide insights and recommendations for improving campaign performance.
• Serve as a primary point of contact for clients, providing regular updates on campaign performance and addressing inquiries.
• Conduct client meetings to discuss strategy, performance, and future opportunities.
• Utilize analytics tools to track, measure, and report on the performance of Google Marketplace Ads campaigns.
• Prepare detailed performance reports and provide actionable insights to clients.

Skills

Analytical skills

Communication skills

Budget management

Project management

Agency background

Ecommerce funnel knowledge

Education

Master's degree in related field

Tools

Google Ads certification

Facebook Certification

Job description

• Assist the team in the development of digital media plan options and recommendations.
• Maintain accurate budget control and flow of media activity and update client on the timeline/consistent basis
• Demonstrate a strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency)
• Provide insights and recommendations for improving campaign performance.
• Serve as a primary point of contact for clients, providing regular updates on campaign performance and addressing inquiries.
• Conduct client meetings to discuss strategy, performance, and future opportunities.
• Utilize analytics tools to track, measure, and report on the performance of Google Marketplace Ads campaigns.
• Prepare detailed performance reports and provide actionable insights to clients.

Eligibility Criteria:

• 1+ years of experience ( Agency background) with a masters degree in similar field
• In-depth knowledge of full funnel of an ecommerce website
• Google & FB certification
• Excellent analytical and problem-solving skills
• Strong written and oral communication skills
• Should have handled budgets over 2CR for marketing campaigns
• Self-directed and capable of working in a fast-paced environment
• Project Management and multitasking
• Astute business sense and analytical ability with great articulation skills