Associate - Performance Marketer

BrandStory Digital; Bengaluru; On-site; INR 500,000 - 800,000; Full time

Job summary

BrandStory Digital is seeking an Associate - Performance Marketer to lead and optimise paid media campaigns across Google, Meta, and LinkedIn for B2B and B2C accounts from Bangalore. You’ll own campaign performance, inform strategy with data, and collaborate with content, SEO, and design teams to drive measurable growth.

You’ll analyse metrics, run experiments, manage budgets, and report results to clients and internal stakeholders.

Qualifications

• 3-5 years of Google Ads campaign management experience.
• Strong knowledge of CPC, CTR, ROAS and conversion rate.
• Familiar with Google Ads Manager, Google Analytics and Data Studio.

Responsibilities

• Manage and optimise Google Ads campaigns (Search, Display, YouTube, Performance Max).
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor performance, adjust campaigns, and improve ROI/lead generation.
• Strong understanding of keyword match types and regular search term audits.
• Develop and manage Meta (Facebook/Instagram) ads campaigns for brand awareness and lead gen.
• Set up and manage LinkedIn campaigns targeting professionals; build audience strategies.
• Collaborate with Paid Media, SEO, Content and Design teams; support A/B tests and landing page recommendations.
• Analyze data, prepare performance reports, and present insights to clients and internal teams.

Skills

Google Ads

CPC/CTR/ROAS

Google Analytics

Data Studio

A/B testing

Campaign optimisation

Tools

Google Ads Manager

Google Analytics

Data Studio

SEMrush

HubSpot

Zoho CRM

Apollo.io

Slack

ClickUp

Notion

Job description

Job Description:

Associate - Performance Marketer

Location: Bangalore

Experience: 3-5 Years

About BrandStory Digital

We help B2B and B2C brands unlock performance-driven growth through digital marketing strategies.Expertise in building brand narratives and executing targeted campaigns across industries. Deliver measurable results by blending creativity, data, and technology. Ideal for candidates passionate about paid media, data-driven decisions, and working in a high-performance team.

Key Responsibilities

1. Campaign Management & Optimisation

• Manage and optimise Google Ads campaigns (Search, Display, YouTube, Performance Max).
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor performance, adjust campaigns, and improve ROI/lead generation.

2. Google Ads Management

• Strong understanding of keyword match types (exact, phrase, broad).
• Conduct regular search term audits for new opportunities and negatives.
• Improve ad relevance and Quality Score (ad copy, landing pages, Page Speed Insights).

3. Meta (Facebook/Instagram) Ads

• Build and manage audience types (core, custom, lookalike).
• Contribute creative ideas for ad copy and visuals for brand awareness, lead generation, and sales campaigns.

4. LinkedIn Ads

• Set up and manage campaigns targeting professional demographics.
• Develop and implement LinkedIn audience targeting strategies.

5. Collaboration & Learning

• Work with Paid Media, SEO, Content, and Design teams to create integrated strategies.
• Support ad copy, landing page recommendations, and A/B testing plans.
• Interpret performance reports and recommend campaign optimisations.

6. Reporting & Communication

• Analyse campaign data and extract actionable insights.
• Prepare clear performance reports and presentations (PowerPoint/Google Slides).
• Participate in client calls and internal reviews to understand goals and share performance updates.

What We’re Looking For

• 3-5 years of Google Ads campaign management experience
• Strong knowledge of CPC, CTR, ROAS, conversion rate.
• Strong familiarity with tools: Google Ads Manager, Google Analytics, Data Studio.
• Strong attention to detail, analytical mindset, and eagerness to learn.
• Bonus: Experience with Meta Ads, LinkedIn Ads, HubSpot, or other CRM tools.

Tools You'll Work With

• Paid Media: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
• Analytics: Google Analytics, Data Studio, SEMrush
• CRM & ABM: HubSpot, Zoho CRM, Apollo.io
• Collaboration: Slack, ClickUp, Notion

Why Join BrandStory Digital?

• Work on live client accounts and track real business impact.
• Learn directly from senior marketers in a growth-focused culture.
• Gain access to advanced tools and resources.
• Competitive salary, upskilling support, and clear career progression paths.

If you’re excited about digital marketing, experienced in managing performance campaigns, and ready to take ownership and accelerate your career — we’d love to hear from you.