Associate - Biddable Media

Performics India; Mumbai; On-site; INR 700,000 - 900,000; Full time

Job summary

Performics India, a Publicis Groupe company, is hiring an Account Manager to lead PPC campaigns, client engagements and drive performance across paid marketing initiatives.

You will manage a small team of 2–3, create account structures and ad copies, coordinate with cross-functional teams, and present progress to clients. A BE degree and GAP Certification are preferred, with 2–4 years of relevant experience.

Qualifications

• 2–4 years of experience in digital marketing or PPC campaigns.
• BE (any stream) from a reputed engineering college.
• GAP Certification is required.

Responsibilities

• Account management and client communication including calls and meetings.
• Create account structures and modify ad copies; manage campaign settings.
• Research PPC and digital marketing trends; share findings with the team.
• Suggest new ideas for account expansion and automation of processes.
• Lead mentees’ projects and train on techniques to enhance account performance.
• Coordinate with other teams to implement ideas and drive client success.

Skills

Account management

Team leadership

Client handling

Research

Strategic reasoning

Automation ideas

Presentation skills

Education

BE (any stream) from a reputed engineering college

GAP Certified

Tools

Google AdWords

MSN adCenter

Job description

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by their in-house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end to end digital marketing solutions for premium brands in the country.

About the Role

Key Role Objectives:

• Account Management
• Research, Innovation, knowledge sharing
• Following processes, suggesting new processes to improve efficiency
• Managing a team of 2 or 3 people with complete responsibility of their training, projects, clients, etc.
• Complete client communication inclusive of calls and meetings
• Coming up with new ideas for automation of processes

Responsibilities

Responsibilities /Tasks:

• Google AdWords & MSN adCenter
• Creating account structures
• Creating and modifying ad copies
• Managing account and campaign level settings
• Researching on new happenings in PPC and in digital marketing
• Sharing the research through email and discussions
• Suggesting new ideas for the account expansion based on research
• Help new joiners settle into the organization and their daily routine
• Help them in case of any teething problems in PPC
• Follow schedules, deadlines and other processes as laid down by the team head
• Suggest new processes to improve on old ones and make them more scalable
• Take up the role of Project Manager for the mentees’ projects
• Train them on job on new methods to enhance account performance
• Handle client communication for their projects
• Train them to eventually take up a bigger role
• Handle clients when difficult situations arise
• Attend client meetings
• Create presentations to show clients progress, etc.
• Discuss ideas with immediate superior
• Coordinate with other teams to action on these ideas and suggestions

Qualifications

Experience:

• 2 years – 4 years

Qualifications:

• BE (any stream) from a reputed engineering college
• GAP Certified

Required Skills

Job Related Skills:

• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others in the Team
• Independently handle clients
• Show results with majority of campaigns performing better than benchmarks
• Proactively research and contribute to the research team
• Prior experience in handling bid management tools is an additional (not necessary) advantage
• Strong in verbal, numerical and strategic reasoning
• Keen interest in technology-based marketing and advertising, e-commerce, and other web -based channels

Soft Skills:

• Self-starter / self-motivated individual
• People Management
• Disciplined: On attendance, deliverables and adhering to company ethical standards
• High intellectual curiosity, willingness to learn and explore