Associate Manager, Publisher Alliances

Affinity Global Inc.; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A global AdTech company is seeking an Associate Manager for Publisher Alliances in Mumbai. The role includes onboarding gaming publishers, optimizing monetization performance, and managing programmatic advertising strategies. Candidates should have 6+ years of experience, strong knowledge of the Google Publisher Stack, and a background in working with gaming publishers. This position offers the opportunity to work in a dynamic environment with a focus on international markets.

Qualifications

• 6+ years of experience in programmatic advertising.
• Strong hands-on experience of working in Google Publisher Stack.
• Prior experience of working with gaming app and/or web publishers.
• Mandatory experience with a GCPP.

Responsibilities

• Support publisher growth and monetization using GAM, AdX, Open Bidding.
• Onboard and manage gaming publishers (apps & websites).
• Optimize publisher yield against key KPIs.
• Assist in commercial discussions for revenue-share models.
• Manage day-to-day execution of GAM setup and optimization.

Skills

6+ years of experience in programmatic advertising

Strong hands-on experience of working in Google Publisher Stack

Prior experience of working with gaming app and/or web publishers

Mandatory experience with a GCPP

Exposure to International markets – APAC, EU markets preferred

Job description

About Affinity

Affinity is pioneering new frontiers in AdTech: developing solutions that push past today’s limits and open up new opportunities. We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints. Operating across 10+ markets in Asia, the US, and Europe with a team of over 500+ experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.

Role: Associate Manager, Publisher Alliances

Work Location:

Mumbai (Malad)

About Role:

We are looking for an Associate Manager – Publisher Alliances with hands-on experience working at a Google Certified Publishing Partner (GCPP). The role will focus on Programmatic monetization for gaming app and web publishers across Global Markets

The role involves onboarding and managing APP and Web Publishers, driving yield optimization using GAM, AdX, Open Bidding, and MCM, and supporting revenue growth through Google demand solutions.

Roles & Responsibility:

• Support publisher growth and monetization using GAM, AdX, Open Bidding, PMP, and Programmatic Guaranteed
• Onboard and manage gaming publishers (apps & websites) in target markets
• Optimize publisher yield against key KPIs such as eCPM, fill rate, ARPU, latency, and viewability
• Assist in commercial discussions, including revenue-share models and MCM (MA / MI) setups
• Manage day-to-day execution across:

• GAM setup and optimization
• AdX configuration
• Open Bidding partner integrations
• Policy compliance and brand safety

• Maintain publisher pipelines and onboarding status in CRM
• Work closely with Ad Operations, Product, and Marketing teams to maximize monetization performance across the region
• Participate in Google ecosystem events and industry forums as required

Required Skills:

• 6+ years of experience in programmatic advertising
• Strong hands-on experience of working in Google Publisher Stack
• Prior experience of working with gaming app and/or web publishers
• Mandatory experience with a GCPP (experience with more than one GCPP is a plus)
• Exposure to International markets – APAC, EU markets preferred