Manager : Publisher and Supply Partnerships

Vserv Digital Services; Mumbai Suburban; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Vserv Digital Services is seeking a Supply & Publisher Partnerships specialist to drive expansion of our publisher ecosystem. The role focuses on identifying, acquiring and building strategic relationships with publishers, app developers, digital platforms, affiliate partners and other supply-side stakeholders to grow our inventory.

You will lead commercial negotiations, evaluate potential partners, and craft monetization strategies to increase publisher revenue and overall yield.

Qualifications

• 3 to 6 years of experience in Publisher Partnerships, Supply Partnerships, Affiliate Partnerships, Business Development or AdTech.
• Strong experience in acquiring and managing publishers / supply partners.
• Good understanding of the digital advertising and publisher ecosystem.
• Experience working with affiliate networks, app publishers, content platforms, OEMs or digital media companies.
• Strong commercial acumen with experience in negotiations and partnership development.
• Ability to identify high-potential supply sources and convert them into meaningful business partnerships.
• Strong relationship-building and stakeholder-management skills.
• Comfortable working with business, product and technology teams.
• Strong understanding of metrics such as traffic, revenue, conversions, eCPM / CPC / CPA, yield and monetization is preferred.

Responsibilities

• Identify and develop relationships with publishers, app developers, digital platforms, affiliate partners and other supply sources.
• Drive new publisher and supply partner acquisition to expand inventory ecosystem.
• Build and maintain long-term relationships with key publishers and strategic partners.
• Identify traffic and inventory opportunities across mobile, web, apps, OEMs, APIs and affiliate ecosystems.
• Lead commercial discussions and negotiate commercial terms, revenue shares, payouts and partnership structures.
• Evaluate potential publishers and supply partners based on traffic quality, scale, audience, inventory and monetization potential.
• Develop strategies to increase publisher revenue, supply scale and overall monetization.
• Explore and establish strategic partnerships with OEMs, app ecosystems, content platforms, affiliate networks and high-volume publishers.
• Work closely with internal business, product and technology teams to take partnerships from identification negotiation onboarding growth.
• Identify opportunities to expand existing publisher relationships and increase their business contribution.
• Track publisher-level business performance and identify opportunities for growth, yield improvement and deeper partnerships.
• Stay updated on the AdTech, publisher monetization, affiliate and digital advertising landscape and identify emerging supply opportunities.
• Own partner communication, commercial negotiations and relationship development for key accounts.

Skills

Publisher Partnerships

Supply Partnerships

Affiliate Partnerships

Business Development

AdTech

Negotiations

Stakeholder Management

Relationship Building

Digital Advertising

Strategy & Growth

Job description

About the Role :

We are looking for a Supply & Publisher Partnerships professional to drive the expansion and growth of our publisher ecosystem.

The role will focus on identifying, acquiring and building strategic relationships with publishers, app developers, digital platforms, affiliate partners and other supply-side stakeholders. The candidate will be responsible for expanding the supply network, negotiating partnerships and creating scalable monetization opportunities.

This is a partnerships and business-growth role, with a strong focus on the supply side of the digital advertising ecosystem.

Key Responsibilities :

• Identify and develop relationships with publishers, app developers, digital platforms, affiliate partners and other supply sources.
• Drive new publisher and supply partner acquisition to expand the company's inventory ecosystem.
• Build and maintain long‑term relationships with key publishers and strategic partners.
• Identify new traffic and inventory opportunities across mobile, web, apps, OEMs, APIs and affiliate ecosystems.
• Lead commercial discussions and negotiate commercial terms, revenue shares, payouts and partnership structures.
• Evaluate potential publishers and supply partners based on traffic quality, scale, audience, inventory and monetization potential.
• Develop strategies to increase publisher revenue, supply scale and overall monetization.
• Explore and establish strategic partnerships with OEMs, app ecosystems, content platforms, affiliate networks and high‑volume publishers.
• Work closely with internal business, product and technology teams to take partnerships from identification negotiation onboarding growth.
• Identify opportunities to expand existing publisher relationships and increase their business contribution.
• Track publisher‑level business performance and identify opportunities for growth, yield improvement and deeper partnerships.
• Stay updated on the AdTech, publisher monetization, affiliate and digital advertising landscape and identify emerging supply opportunities.
• Own partner communication, commercial negotiations and relationship development for key accounts.

What We're Looking For :

• 3 to 6 years of experience in Publisher Partnerships, Supply Partnerships, Affiliate Partnerships, Business Development or AdTech.
• Strong experience in acquiring and managing publishers / supply partners.
• Good understanding of the digital advertising and publisher ecosystem.
• Experience working with affiliate networks, app publishers, content platforms, OEMs or digital media companies.
• Strong commercial acumen with experience in negotiations and partnership development.
• Ability to identify high‑potential supply sources and convert them into meaningful business partnerships.
• Strong relationship‑building and stakeholder‑management skills.
• Comfortable working with business, product and technology teams.
• Strong understanding of metrics such as traffic, revenue, conversions, eCPM / CPC / CPA, yield and monetization is preferred.