Associate Manager - Ecommerce

Beardo; Ahmedabad District; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

Beardo in India seeks an experienced Ecommerce Lead to drive marketplace strategy, optimize product mix, and manage multi-channel promotions. You will own performance marketing and budgeting, coordinate with cross-functional teams, and steer data-driven decisions for growth.

You will partner with Supply Chain, Marketing, and R&D to ensure inventory availability and next-day delivery in urban Beardo markets, while maintaining listing hygiene and operational excellence across platforms.

Qualifications

• 3–5 years of experience in eCommerce, preferably Beauty/Personal Care or FMCG.
• Strong knowledge of Amazon/Flipkart platforms.
• Understanding of unit economics: shipping, gateway fees, commissions, returns.

Responsibilities

• Budgetary control of multi-crore monthly budgets across performance marketing and platform promotions.
• Define channel-specific product mix and lead on hero products for marketplaces.
• Oversee PPC/AMS strategy and manage portfolio ROAS.
• Identify white spaces through trend analysis for new launches.
• Collaborate with Supply Chain to maintain 98%+ fill rates and prevent stockouts.
• Lead Pan-India inventory placement for Next Day Delivery in urban Beardo markets.
• Liaise with Amazon/Flipkart marketplace managers to resolve issues and align internal teams.
• Oversee listing hygiene, forecasting, and payments reconciliation across channels.
• Shift to automated, real-time BI dashboards monitoring CAC, LTV, retention, AOV, and margins.
• Track competitor pricing and share-of-voice for tactical interventions.

Skills

eCommerce strategy

Performance marketing

Inventory governance

Account management

Data analysis

Brand/product optimization

Tools

Amazon Seller Central

Flipkart Seller Hub

Job description

Experience: 3–5 years in eCommerce, preferably within Beauty/Personal Care (BPC) or FMCG.

Key Responsibilities

• Budgetary Control: Manage multi-crore monthly budgets across performance marketing, and platform promotions
• Portfolio Strategy: Define the channel-specific product mix. Decide which "hero" products (e.g., Whisky Smoke, Beard Oils) lead on marketplaces
• Performance Marketing Strategy: Oversee the PPC/AMS strategy. Move beyond execution to "Portfolio ROAS" management, balancing brand-building spends with high-intent conversion ads.
• Product Innovation: Identify "White Spaces" by analyzing search trends and competitor gaps. Provide data-backed inputs to the R&D/NPD teams for new launches (e.g., trimmers, premium fragrances).
• Inventory Governance: Work with the Supply Chain and Demand Planning teams to ensure 98%+ fill rates. Prevent OOS (Out of Stock)
• Regional Disposition: Lead the strategy for Pan-India inventory placement (FBA/FBF/Regional Centers) to ensure "Next Day Delivery" for the urban Beardo consumer.
• Account management: Liaising with marketplace managers of Amazon, Flipkart for solving account issues, building relationships, aligning internal teams for success
• Operations and channel hygiene: Manage and oversee day-to-day operations of the Ecommerce platform (viz. Amazon, Flipkart, Myntra, Ajio, etc.) Cover all activities including listing, forecasting, marketing, supply chain, payments reconciliation
• Listing Hygiene: Audits on listing - competition, own products, keywords, providing deep insights and inputs on observations, driving interventions to completion to achieve goal
• Dashboarding: Shift from manual reporting to automated, real-time BI. Monitor health metrics: CAC, LTV, Retention Rate, AOV, and Contribution Margin 1 & 2.
• Competitor Intelligence: Proactively track competitor pricing and share-of-voice (SOV) to drive tactical interventions.

Ideal Candidate Profile

• Experience: 3–5 years in eCommerce, preferably within Beauty/Personal Care (BPC) or FMCG.
• Platform Expertise: Deep knowledge of the Amazon/Flipkart
• Financial Acumen: Must understand the "Unit Economics" of eCommerce—shipping costs, payment gateway fees, marketplace commissions, and return rates (RTO)