Ecommerce Performance Marketing Executive

Marico; Ahmedabad District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Beardo, the Beardo brand under Marico, is seeking an Ecommerce PPC Campaign Manager in Ahmedabad. You will own end-to-end digital media campaigns across Flipkart platforms, optimize bidding, budgets, keywords, and creatives daily, and monitor performance metrics like ROAS and spend.

You will analyze SKU-level performance, track organic rankings, share of voice, and collaborate with growth and category teams. Proficiency in Excel/PPT and experience with mid-to-large PPC accounts are essential.

Qualifications

• Strong communication and stakeholder management required.
• Advanced Excel and PowerPoint skills for reporting.
• Hands-on AMS/Quick Commerce PPC campaigns and GobbleCube experience.
• Experience managing moderate to large-scale PPC accounts.
• Strong analytical mindset with problem-solving ability.

Responsibilities

• End-to-end management and execution of Ecommerce digital media campaigns across Flipkart platforms.
• Daily optimisation of campaigns including bidding, budgets, keywords, placements, and creatives.
• Monitor performance trends (ACOS, TACOS, ROAS, spend, profitability, sales).
• Analyse SKU-wise performance and track key ecommerce metrics.
• Track organic rankings and share of voice; align PPC with organic growth.
• Collaborate with growth and category teams; design experiments; optimize structure.
• Daily reporting and weekly/monthly performance presentations.

Skills

Communication

Excel & PPT

PPC campaigns

Account management

Analytical thinking

Tools

GobbleCube

Helium 10

Amazon PI

Iris

Job description

Brand: Beardo

Location- Ahmedabad

Key Responsibilities

1. Campaign Management & Execution

• End-to-end management and execution of Ecommerce digital media campaigns across Flipkart, Flipkart Minutes
• Daily optimisation of campaigns including bidding, budgets, keywords, placements, and creatives
• Monitor daily and weekly performance trends including ACOS, TACOS, ROAS, spend, profitability, and sales
• Experience in managing high-value digital advertising budgets across ecommerce platforms

2. Performance Tracking & Analytics

• Analyse SKU-wise x platform performance including:
  • Sales & revenue
  • CTR, conversion rate
  • Page views, impressions, and click share
• Conduct root cause analysis for fluctuations in revenue or campaign performance
• Track and report key Ecommerce performance metrics, including:
  • Input metrics
  • Performance metrics

3. Organic Growth & Share of Voice

• Closely track organic rankings and product-level Share of Voice
• Correlate PPC activity with organic rank movement and revenue uplift
• Predict and optimise performance by aligning paid campaigns with organic growth goals

4. Tools & Platform Expertise

• Leverage tools such as:
  • GobbleCube
  • Helium 10
  • Amazon PI
  • Iris
• Stay updated with new and emerging tools, formats, and best practices in Amazon and Quick Commerce advertising ecosystems

5. Strategy, Collaboration & Growth Initiatives

• Work closely with the overall growth and category teams to:
  • Share insights and performance learnings
  • Design and run experiments and tests
  • Ensure alignment of PPC efforts with overall business goals
• Drive new ideas and processes for:
  • Account structure optimisation
  • Keyword strategy development
  • Bidding frameworks
  • Ad copy and content optimisation

6. Reporting & Reviews

• Daily monitoring, optimisation, and reporting of campaign performance
• Prepare weekly and monthly performance reports and present insights to stakeholders
• Conduct internal performance reviews and optimisation planning

Required Skills & Qualifications Mandatory Skills

• Strong communication and stakeholder management skills
• Advanced proficiency in Excel and PPT for reporting and analysis
• Hands-on experience with AMS/Quick Com PPC campaigns & GobbleCube
• Experience managing moderate to large-scale PPC accounts
• Strong analytical mindset with problem-solving ability

Preferred Qualifications

• Experience in Beauty & Personal Care category
• Prior experience working with Quick Commerce/ Ecommerce platforms
• Familiarity with demographic performance analysis and optimisation
• Certification in Amazon Marketing Services