Marketing Content Manager

Tally Solutions Pvt Ltd; Bengaluru; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Tally Solutions Pvt Ltd in Bengaluru is seeking a Content Marketing Specialist with 5 to 7 years of experience. You will create engaging content across various digital platforms, drive organic traffic, and optimize content strategies to meet engagement goals.

Successful candidates will have a strong understanding of SEO and B2B processes, with experience in tools like WordPress and GA4. Join us to shape our content marketing initiatives and make a real impact on the brand.

Qualifications

• 5 to 7 years of relevant experience in content creation and marketing.
• Good understanding of SEO, GEO, and AEO practices.
• Experience with digital marketing tools and analytics.

Responsibilities

• Creating engaging content that drives organic traffic.
• Measuring and optimizing content performance.
• Conducting industry research to inform content strategies.

Skills

Content creation

SEO practices

Digital platform analytics

B2B knowledge

Tools

WordPress

GA4

Job description

At Tally, we’re driven by one core mission - making business simpler for everyone. As a pioneer in business management software, we have been the trusted partner of choice for over 2.5 million businesses across 100+ countries - many of them Micro, Small, and Medium Enterprises (MSMEs) that form the backbone of global economies.

Our journey is rooted in innovation, guided by deep empathy for customers, and driven by a commitment to excellence. With a legacy of trust and a future fueled by technology, we are shaping the way businesses manage accounting, inventory, compliance, and much more.

We believe in honouring our people, nurturing potential, creating fearlessly, and mastering our craft - all while staying true to our values. If you are looking to make a real impact, grow with purpose, and be part of something meaningful, you’ll find your place at Tally.

As we continue to grow, we are working towards a larger ambition - to become the technology backbone for global economic progress.

About Marketing

Marketing at Tally is a strategic, business-enabling function that fuels innovation, builds consistency, and strengthens our market presence. Guided by our core pillars of like, Customer Connect, Integrated Marketing Digital and Brand Marketing, we craft initiatives that resonate with our audiences and reinforce our brand promise. We focus on creating impactful initiatives across Branding, Customer Marketing, and Partner Marketing to ensure strong engagement, lasting value and drive business growth.

For us at Tally, brand marketing goes beyond visibility. It's about building trust, simplifying complexity, and championing businesses of all sizes. As India’s most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.

Relevant Experience: 5 to 7 Years

What You Will Own

Creating content that resonates, engages and improves visibility across different touch points, languages, formats and platforms, capturing the interest of diverse audiences. Therefore, driving organic traffic. Generate demand by producing compelling content that attracts and converts prospects into loyal customers. Continuously measure and optimize the content, ensuring it meets visibility, engagement, and conversion goals. Drive meaningful interactions by creating content that encourages discussions and engagement throughout the buyer's journey.

Where Your Expertise Meets Our Future

• Creating content that resonates, engages, and influences our presence across different digital touchpoints, languages, formats, and platforms, capturing the interest of diverse audiences. Therefore, driving visibility on LLMs and all other discovery platforms.
• Continuously measure and optimise the content to drive brand visibility, influence and engage to meet the conversion goals and outcomes.
• Good understanding of SEO, GEO and AEO practices to influence and drive visibility.
• Fundamental knowledge and understanding of B2B businesses and associated subjects/processes (accounting, inventory, etc.) is preferred
• Experience with digital platforms and analytical tools like WordPress, GA4, etc. is an added advantage.

The Scope of Your Influence

• Create content that educates, informs, sells, and provides information across digital platforms.
• Drive (and challenge) the unified content marketing strategy (Content guidelines, Content streams, and Tone & Style for those Content Streams) to drive organic and LLM discovery of content, commerce, user experience and other identified business goals.
• Conduct in-depth research on industry-related topics and customer needs to develop original content.
• Coordinate with internal teams and manage external teams to deliver the content deliverables to drive business goals.
• Measure, analyse and report on what’s working and what isn’t regarding Tally’s content marketing efforts.