Associate Manager - Branding & Communications

Adani Defence and Aerospace; Ahmedabad District; Sur place; INR 1 200 000 - 1 800 000; Plein temps

Résumé du poste

Adani Defence and Aerospace is seeking a seasoned Branding & Communications professional to lead brand strategy, develop compelling content, and oversee digital campaigns across defence and aerospace products and partnerships.

You will coordinate with technical, business development, HR, and leadership teams to translate complex information into clear, engaging communication, while ensuring consistency of brand identity and messaging across all channels.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Mass Communication, Journalism, Public Relations, Business Administration, or a related field.
• MBA/PGDM in Marketing or Communications would be an advantage.

Responsabilités

• Brand management and communication strategies aligned with business objectives.
• Ensure brand identity, messaging, tone, and visual standards across channels.
• Develop communication around defence and aerospace products, partnerships, milestones.
• Translate technical and business information into clear communication.
• Create and review content for corporate presentations, brochures, product collaterals, newsletters, leadership communication, website content, social media, and other marketing materials.
• Work with technical, business development, HR, and leadership teams to develop accurate content.
• Support storytelling around indigenous defence manufacturing, technology, innovation, and capabilities.
• Support digital communication and social media campaigns; manage content calendars and campaigns.
• Track campaign performance and suggest improvements based on analytics.
• Support branding for defence exhibitions, air shows, conferences, product demos, and corporate events.
• Coordinate exhibition collateral, branding materials, presentations, and digital assets.
• Collaborate with internal teams and external agencies to ensure timely execution.
• Monitor industry developments and competitor communication to strengthen brand positioning.
• Coordinate with creative, digital, PR, event, and production agencies; manage multiple projects.

Connaissances

Brand management

Corporate communications

Marketing communications

Public relations

Digital campaigns

Formation

Bachelor’s or Master’s degree in Marketing, Mass Communication, Journalism, Public Relations, Business Administration, or related field

MBA/PGDM in Marketing or Communications (advantage)

Description du poste

Responsibilities

Brand Management & Communication

• Support the development and execution of branding and communication strategies aligned with business objectives.
• Ensure consistency of brand identity, messaging, tone, and visual standards across communication channels.
• Develop compelling communication around defence and aerospace products, capabilities, partnerships, achievements, and milestones.
• Coordinate with internal stakeholders to translate technical and business information into clear and impactful communication.

Content Development

• Create and review content for corporate presentations, brochures, product collaterals, newsletters, leadership communication, website content, social media, and other marketing materials.
• Work closely with technical, business development, HR, and leadership teams to develop accurate and engaging content.
• Support storytelling around indigenous defence manufacturing, technology, innovation, and organizational capabilities.

Digital & Social Media

• Support digital communication and social media campaigns to strengthen brand visibility and engagement.
• Coordinate content calendars and campaign execution across relevant digital platforms.
• Track campaign performance and recommend improvements based on engagement and analytics.

Events & Exhibitions

• Support branding and communication for defence exhibitions, air shows, industry conferences, product demonstrations, and corporate events.
• Coordinate development of exhibition collaterals, product displays, branding materials, presentations, and digital assets.
• Work with internal teams and external agencies to ensure timely execution of event communication requirements.

Media & External Communication

• Assist in developing press releases, media briefs, leadership talking points, corporate announcements, and external communication materials.
• Coordinate with corporate communications, agencies, and relevant stakeholders for communication initiatives.
• Monitor industry developments and competitor communication to identify opportunities for strengthening brand positioning.

Agency & Stakeholder Management

• Coordinate with creative, digital, PR, event, and production agencies.
• Manage multiple communication projects while ensuring adherence to timelines, quality standards, and brand guidelines.
• Collaborate effectively with senior leadership and cross-functional stakeholders.

Qualification

• Bachelor’s or Master’s degree in Marketing, Mass Communication, Journalism, Public Relations, Business Administration, or a related field.
• MBA/PGDM in Marketing or Communications would be an advantage.

Qualifications

• 4–7 years of relevant experience in branding, corporate communications, marketing communications, PR, or digital communication.
• Experience in Defence & Aerospace, Manufacturing, Engineering, Technology, Automotive, Infrastructure, or other B2B industries would be preferred.
• Experience working with creative/PR/digital agencies and managing large-scale events or exhibitions would be advantageous.