Associate Manager Branded Content & Entertainment

Dentsu India; Bengaluru; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Dentsu India seeks an Associate Manager for Entertainment & Branded Content to lead regional revenue growth across the South Zone, delivering on monthly, quarterly, and annual targets while ensuring timely delivery.

You will build and manage relationships with brands, sponsors, and ecosystem partners; identify new monetization opportunities; and collaborate with client leads, marketing, operations, legal, and central teams to ensure seamless execution and strong business outcomes.

Qualifications

• 3 years of revenue/BD/partnerships/commerce experience.
• Prior experience in Entertainment & Branded Content.
• Experience working with brands, partners (publishers, broadcasters, production houses).

Responsibilities

• Own and deliver regional revenue targets across the South Zone.
• Drive end-to-end execution of initiatives with timely delivery.
• Build and manage relationships with brands, sponsors, partners and ecosystem stakeholders.
• Identify and monetize new opportunities within Entertainment & Branded Content.
• Ensure governance through reviews, performance tracking and issue resolution.
• Collaborate with client leads, marketing, operations, product, legal and central teams.
• Lead with ownership, accountability and a results-driven mindset.
• Strong track record of revenue ownership and target achievement.
• Manage multiple projects and stakeholders with high execution rigor.
• Understand the media, entertainment & branded content ecosystem.

Skills

Revenue ownership

Target achievement

Relationship building

Negotiation

Business development

Cross-functional collab

Brand partnerships

Media knowledge

Timely delivery

Stakeholder mgmt

Job description

Title- Associate Manager - Entertainment & Branded Content (Open)

Job Description

Key Responsibilities

• Own and deliver regional revenue targets across the South Zone, ensuring monthly, quarterly, and annual goal achievement.
• Drive end-to-end execution of business initiatives with a strong focus on timely delivery.
• Build and manage relationships with brands, sponsors, partners (publishers, broadcasters, production houses) and key ecosystem stakeholders.
• Identify and drive new business opportunities and monetization avenues within Entertainment & Branded Content experience.
• Ensure strong execution governance through regular reviews, performance tracking, and proactive problem-solving to address business gaps.
• Collaborate cross-functionally with client leads, marketing, operations, product, legal and central teams to ensure seamless delivery and business outcomes.
• Lead with strong ownership, accountability, and a results-driven mindset.
• Strong track record of revenue ownership and target achievement.
• High execution rigor with ability to manage multiple projects and stakeholders.
• Understanding of the media, entertainment & branded content ecosystem.
• Strong partnership, negotiation, and business development skills.
• Ability to thrive in a fast-paced, target-driven environment.
• Prior experience working within Branded Content & Entertainment ecosystem, with a strong understanding of the media & entertainment landscape, including commercial, partnership, and content opportunities.
• Established relationships and experience working with brands, partners (publishers, broadcasters, production houses) ecosystem stakeholders will be preferred.
• 3 years of experience in revenue, business development, partnerships, or commercial roles.
• Prior experience in Entertainment & Branded Content is preferred.
• Experience managing regions business performance and execution preferred.