Associate Executive Creative Director, Copy

Edelman; Mumbai City; On-site; INR 3,000,000 - 4,500,000; Full time

Job summary

Edelman India is seeking an award-winning Creative Director to shape a new generation of earned-first, social-first and creator-led creativity. You’ll lead a lean, high-impact team, partner with strategists and production teams, and drive culturally relevant campaigns across channels.

The ideal candidate brings 10+ years of top agency experience, a world-class portfolio, and deep understanding of the Indian market. You’ll mentor juniors and help grow Edelman Creative in India.

Qualifications

• 10+ years of experience in top creative, advertising, integrated or PR agencies.
• Portfolio with internationally recognized, award-winning work.
• Strong knowledge of India market and local culture.
• Expertise in earned-first, social-first and creator-led ideas.
• Exceptional conceptual thinking and craft in art direction or copywriting.
• Proven ability to develop ideas across multiple channels.

Responsibilities

• Develop bold, culturally relevant ideas rooted in earned, social and creator ecosystems.
• Lead creative development from brief to execution across campaigns, content, activations, and new business.
• Collaborate with strategy, client leadership and production to earn attention and drive results.
• Present and sell ideas confidently to senior clients and stakeholders.
• Hands-on from concepting through to reviewing and ensuring quality.
• Mentor junior creatives and foster a collaborative culture.
• Help elevate Edelman India’s creative reputation with award-worthy work.

Skills

Creative leadership

Brand storytelling

Strategic thinking

Public relations

Presentation skills

Mentoring

Cross-functional teamwork

AI tools

Tools

AI tools

Job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Edelman is building the next chapter of creative in India.

We’re looking for an award-winning Creative Director to help shape a new generation of earned-first, social-first and creator-led creativity—developing ideas that don’t just interrupt culture but become part of it.

This isn’t a traditional Creative Director role. We’re building a lean, high-impact creative team made up of senior creatives who are equally comfortable developing breakthrough ideas, leading client conversations, collaborating across disciplines, and rolling up their sleeves to make the work.

You’ll partner with strategists, account leaders, creators and production teams to develop culturally relevant campaigns that travel across earned media, social, influencer and experiential channels. You’ll have the opportunity to help define what creative looks like at Edelman India while working with global brands and helping grow one of our most important markets.

What You’ll Do

• Develop bold, culturally relevant creative ideas rooted in earned, social and creator ecosystems.
• Lead creative development from brief through execution across integrated campaigns, content, activations and new business.
• Partner closely with strategy, client leadership and production teams to create work that earns attention and drives business results.
• Present and sell creative ideas confidently to senior clients and internal stakeholders.
• Be hands‑on throughout the creative process—from concepting and crafting to reviewing execution and ensuring exceptional quality.
• Build strong relationships across the business, influencing teams and navigating complex stakeholder environments.
• Mentor and inspire junior creatives while fostering a collaborative creative culture.
• Help elevate Edelman’s creative reputation through award‑worthy work and industry‑leading thinking.
• Contribute to new business opportunities and help shape the future growth of Edelman Creative in India.

The ideal candidate will have

• 10+ years of experience in top creative, advertising, integrated or PR agencies.
• A portfolio featuring internationally recognized and award‑winning work.
• Deep experience in the India market, with strong knowledge of local culture and audiences.
• Expertise developing earned‑first, social‑first and creator‑led ideas.
• Exceptional conceptual thinking with outstanding craft in either art direction or copywriting.
• A proven ability to develop ideas that live across multiple channels—not just traditional advertising.
• Experience presenting to senior clients and successfully selling creative work.
• Confidence working independently while collaborating across multidisciplinary teams.
• Strong understanding of today’s creator economy, social platforms and cultural trends.
• Curiosity around emerging technologies and creative tools, including AI‑enabled workflows.
• A passion for mentoring others while remaining deeply involved in the work.

Preferred Qualifications

• Internationally recognized creative awards (Cannes Lions, D&AD, One Show, Clio, Spikes Asia, Effies, etc.) are highly valued.
• Experience working on global and regional brands.
• Strong presentation and storytelling skills.
• Experience leading integrated campaigns from concept through production.
• Ability to balance multiple priorities while maintaining exceptional creative standards.
• Experience mentoring and developing creative talent.