Sr Manager, Social Strategy

Edelman; Maharashtra; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

A leading communications agency in India is seeking a Senior Manager for Social Strategy to lead digital campaigns and manage key client relationships. This role demands both strategic thinking and the ability to execute integrated digital programs effectively. The ideal candidate should have substantial experience in digital marketing across both consumer and B2B sectors, with strong communication and project management skills. A passion for digital innovation and client success is crucial. This position provides opportunities for senior leadership engagement and team development.

Qualifications

• Experience managing digital campaigns in an agency setting.
• Strong background in B2C and B2B client strategies.
• Ability to develop high-quality digital strategies and proposals.

Responsibilities

• Manage social and content activities across key clients.
• Develop and nurture client relationships effectively.
• Oversee quality and performance of digital outputs.

Skills

Strong communication skills

Digital marketing expertise

Client relationship management

Job description

Join to apply for the Sr Manager, Social Strategy role at Edelman.

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We pursue an equitable and inspiring workplace that is respectful of all, reflects and represents the world, and fosters trust, collaboration and belonging.

About The Team

We are the central digital team at Edelman, part of the Integrated Solutions division that includes data, planning and creative. We deliver digital communications and creative technology campaigns and programs across all Edelman practices.

We take pride in delivering exceptional work for our clients but, at our core, we are a non‑hierarchical team who like to spend time together in and out of the office. We are relentlessly collaborative and supported by leadership who champion and celebrate our collective achievements.

The role

We have an exciting opportunity for a senior resource to join the India Digital team. This role requires both client leadership skills and strategic thinking across digital programs and integrated campaigns. The successful candidate will ideally have experience across both consumer and B2B clients, having worked in an agency, or as an in‑house digital specialist.

A holistic digital approach is important, with the ability to plan and manage activity across content, social, and influencer. You will have a track record of leading digital strategy, as well as managing and nurturing clients, while working with other departments, including creative, content, planning and data.

There is a lot of opportunity for growth within the role for the right person. We are looking for someone with a real passion for using digital to amplify campaigns, who can partner with their clients, work on unlocking briefs and ultimately ensure that client expectations are not only met but exceeded.

This role will be a key hire in the central digital team, working supporting digital leadership, while also nurturing growing talent within our team.

Key Responsibilities

• Manage social, content and influencer activity and digital programs across key clients.
• Identify potential opportunities and areas of growth to broaden the team’s scope of work in digital within existing clients.
• Manage and develop client relationships, exhibiting best practice in client handling.
• Write digital proposals and plans for social, content and influencer activities – both standalone campaigns and integrated creative campaigns; develop digital strategies, channel recommendations and content frameworks.
• Deliver digital and integrated projects from start to finish.
• Oversee quality and operational performance of the digital output, ensuring work quality and deadline adherence, providing coaching and development for broader team members.
• Nurturing and growing junior team members, through mentoring and upskilling.

You Will Have

• A background in digital within an agency.
• Experience across both B2C and B2B clients.
• Strong communications skills, verbal and written – able to develop high‑quality strategy, write documents and proposals and manage junior team members.
• The ability and experience to provide senior clients with clear, confident, and well‑informed strategic counsel, excellent negotiation skills and the ability to manage expectations against budgets/results.
• Strong knowledge of the digital landscape including platforms and technology.
• A solid understanding of the principles of content marketing and the ability to convey them both internally and to clients.
• Experience working in collaboration with both earned and paid media.
• A curiosity to keep up with digital trends, emerging platforms and changing audience behaviors.

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.