Assistant Creative Director

Syrup Technologies; New Delhi; Sur place; INR 900 000 - 1 200 000; Plein temps

Résumé du poste

Syrup Technologies is seeking an Assistant Creative Director to lead the creative team in developing impactful, digital-first ideas for clients in India. You will translate briefs into big ideas, push for socially engaging content, and mentor copywriters, designers, and content creators across campaigns and pitches.

You will drive concept development for social, branding, and integrated campaigns, collaborating with Strategy, Account Management, Media, and Production to deliver high-quality work

Qualifications

• 5–8 years in a digital/advertising setting with a strong portfolio.
• Proven ability to create digit al campaigns, social, branding and content concepts.
• Excellent command of written and spoken English and Hindi.

Responsabilités

• Lead ideation for digital campaigns, social, branding, content and integrated work.
• Develop big ideas, platforms, campaign concepts, taglines and social-first campaigns.
• Translate brand and business objectives into strong, culturally relevant ideas.
• Lead and mentor copywriters, designers, art directors and content creators.
• Review work and provide clear direction and feedback.
• Develop concepts for Instagram Reels, short-form videos, carousels, YouTube and more.
• Collaborate with Strategy, Account Management, Media, Influencer Marketing, Production.
• Participate in client presentations and lead creative discussions.
• Develop concepts/presentations for new-business pitches.
• Ensure quality, consistency and timely delivery across projects.
• Stay updated with social trends, pop culture and new formats.
• Explore AI and emerging tools to improve ideation and content production.

Connaissances

Portfolio

Creative thinking

Storytelling

Presentation skills

English & Hindi

Social media

Branding

Content concepts

Mentoring

Team management

Multitasking

Copywriting sensibility

Visual sensibility

Outils

AI design tools

Description du poste

We are looking for an Assistant Creative Director to join our growing creative team and lead the development of impactful, digital-first ideas for our clients.

If you can turn a brief into a big idea, understand what makes content work on social media, and know how to push a creative team to produce work that people actually notice, we'd love to meet you.

This is a hands-on creative leadership role involving concept development, campaign ideation, social media, branding, content, pitches, and team management.

What You'll Do

• Lead teams in creative ideation for digital campaigns, social media, branding, content, and integrated campaigns.
• Develop big ideas, creative platforms, campaign concepts, taglines, content properties, and social-first campaigns.
• Translate brand and business objectives into strong, culturally relevant creative ideas.
• Lead and mentor a team of copywriters, designers, art directors, and content creators.
• Review creative work and provide clear direction and feedback.
• Develop concepts for Instagram Reels, short-form videos, carousels, static content, YouTube, LinkedIn, influencer content, and digital activations.
• Work closely with Strategy, Account Management, Media, Influencer Marketing, and Production teams.
• Participate in client presentations and lead creative discussions.
• Develop creative concepts and presentations for new-business pitches.
• Ensure creative quality, consistency, and timely delivery across multiple projects.
• Stay updated with social trends, pop culture, emerging platforms, technology, and new creative formats.
• Explore AI and emerging creative tools to improve ideation, production, and content development.

What We're Looking For

• 5–8 years of experience in a digital agency, advertising agency, creative agency, or similar environment.A strong portfolio showcasing digital campaigns, social media, branding, content, and creative concepts.Excel
• lent conceptual thinking and storytelling skills.Excel
• lent presentation skills and a clear command of written and spoken English and Hindi.A sou
• nd understanding of social media and digital-first communication, and of what makes content engageing, shareable, and platform relevant.Abili
• ty to understand and convert a client brief into a compelling creative idea.A sha
• rp visual and copywriting sensibility.Exper
• ience managing, mentoring, and motivating creative teams.Abili
• ty to handle multiple brands, projects, and deadlines in a fast-paced agency environment.

Good to Have

• Experience with consumer, AlcoBev, FMCG, lifestyle, fashion, beauty, hospitality, technology, D2C, or start-up brands.
• Experience in integrated campaigns and large-scale digital launches.
• Experience with influencer/creator-led campaigns.
• Hands-on experience with AI-powered design and content tools.
• Understanding of performance marketing and the relationship between creative and campaign performance.
• Experience developing video scripts, storyboards, production treatments, and campaign films.

Why Join Us?

• Opportunity to build digital-first campaigns and social-first ideas.
• Work alongside strategy, media, content, influencer, and production specialists.
• Lead and grow a talented creative team.
• Exposure to high-visibility campaigns and new-business pitches.
• Opportunity to experiment with AI, emerging platforms, and new creative formats.