Associate - Commerce

Publicis Groupe Holdings B.V; Mumbai; On-site; INR 600,000 - 800,000; Full time

Job summary

Publicis Groupe Holdings B.V in Mumbai seeks an Associate - Biddable to oversee account management, mentor junior staff, and manage PPC campaigns. The ideal candidate will have 2 to 4 years of experience with knowledge of Google AdWords and similar tools. Responsibilities include client communication, team management, and innovative process improvement. A degree in engineering from a reputed college and GAP Certification are required. Join a leading digital marketing firm influencing major brands across various industries.

Qualifications

• 2 to 4 years of experience in digital marketing, preferably in biddable media.
• Experience with Google AdWords and other PPC management tools is a plus.
• GAP Certification is required.

Responsibilities

• Manage and expand Google AdWords accounts.
• Create and modify ad copies as needed.
• Lead client communication and account management.
• Mentor and train new joiners on digital marketing practices.

Skills

Project Management

PPC Campaign Knowledge

Communication Skills

Client Management

Education

BE (any stream) from a reputed engineering college

Job description

Company description

Performics India, a Publicis Groupe company, is one of the oldest and largest Digital Marketing firms in India. We specialize in data driven marketing, covering a spectrum of solutions across paid marketing, performance content (SEO), media planning, programmatic and data science & analytics; supported by our in‑house capabilities on technology and creative. We are currently driving digital solutions for some of the largest Indian and International brands. Our client roster includes some of the biggest brands across verticals ranging from BFSI, FMCG, Media & Entertainment, etc. The employee strength across 3 locations in India is around 700+ digital marketeers. We are catering to end to end digital marketing solutions for premium brands in the country.

Associate - Biddable

Overview of the role:

• Account Management
• Research, Innovation, knowledge sharing
• Mentoring
• Following processes, suggesting new processes to improve efficiency
• Managing a team of 2 or 3 people with complete responsibility of their training, projects, clients, etc.
• Complete client communication inclusive of calls and meetings
• Coming up with new ideas for automation of processes

Responsibilities

• Google AdWords & MSN adCenter
• Creating account structures
• Expanding on keyword lists
• Creating and modifying ad copies
• Managing account and campaign level settings
• Researching on new happenings in PPC and in digital marketing
• Sharing the research through email and discussions
• Suggesting new ideas for the account expansion based on research
• Help new joiners settle into the organization and their daily routine
• Help them in case of any teething problems in PPC
• Follow schedules, deadlines and other processes as laid down by the team head
• Suggest new processes to improve on old ones and make them more scalable
• Take up the role of Project Manager for the mentees’ projects
• Train them on job on new methods to enhance account performance
• Handle client communication for their projects
• Train them to eventually take up a bigger role
• Handle clients when difficult situations arise
• Attend client meetings
• Create presentations to show clients progress, etc.
• Discuss ideas with immediate superior
• Coordinate with other teams to action on these ideas and suggestions

Qualifications

• 2 years – 4 years experience
• BE (any stream) from a reputed engineering college
• GAP Certified

Additional information

Job Related Skills

• Manage complex projects with an ability to handle multiple projects at a time
• Set and meet deadlines for self as well as others in the Team
• Independently handle clients
• Show results with majority of campaigns performing better than benchmarks
• Proactively research and contribute to the research team
• Prior experience in handling bid management tools is an additional (not necessary) advantage
• Strong in verbal, numerical and strategic reasoning
• Keen interest in technology-based marketing and advertising, e-commerce, and other web‑based channels

Soft Skills

• Superb communication skills
• Self‑starter / self‑motivated individual
• People Management
• Disciplined: On attendance, deliverables and adhering to company ethical standards
• High intellectual curiosity, willingness to learn and explore