Programmatic manager

LS Digital Group; Navi Mumbai; On-site; INR 900,000 - 1,300,000; Full time

Job summary

LS Digital Group in Navi Mumbai is seeking a hands-on Programmatic Media Specialist with 4+ years of DV360 experience to drive end-to-end campaigns.

You will set up and optimize campaigns across Display, Video, YouTube, Native, and Audio, build audience strategies, monitor performance, and report KPIs. Strong knowledge of GA4/GTM is a plus.

Qualifications

• 4+ years of hands-on experience in DV360 and programmatic advertising.
• Experience with audience targeting, bidding strategies, and campaign optimization.
• Experience handling large budgets and performance-driven campaigns.

Responsibilities

• Plan, execute, optimize, and report programmatic campaigns through DV360.
• Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.
• Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences.
• Monitor campaign performance, pacing, and budgets to achieve client KPIs.
• Optimize campaigns based on metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.
• Manage PMP, Open Auction, and Programmatic Guaranteed deals.
• Stay updated with industry trends and best practices.

Skills

DV360

Programmatic media buying

DSPs/SSPs/Ad Exchanges/RTB

PMP/Programmatic Guaranteed

Display campaigns

Video campaigns

YouTube campaigns

Performance campaigns

Audience targeting

Bidding strategies

Campaign optimization

Conversion tracking

Attribution

GA4

GTM

Tools

DV360

GA4

GTM

Job description

• Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360.
• Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.
• Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences.
• Monitor campaign performance, pacing, and budgets to achieve client KPIs.
• Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.
• Manage PMP, Open Auction, and Programmatic Guaranteed deals.
• Stay updated with industry trends, platform updates, and programmatic best practices.

Required Skills

• Strong hands-on experience with DV360 and programmatic media buying.
• Deep understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP, and Programmatic Guaranteed.
• Experience managing Display, Video, YouTube, and Performance campaigns.
• Strong knowledge of audience targeting, bidding strategies, and campaign optimization.
• Experience with conversion tracking, attribution, and performance measurement.
• Working knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).

Candidate Profile

• 4+ years of hands-on experience in DV360 and programmatic advertising.
• Proven experience managing campaigns independently from setup to reporting.
• Experience handling large budgets and performance-driven campaigns.